Need to craft a best-practices sales lead generation program? Check out the Definitive Guide to BtoB Demand Generation: How to Find New Customers
In a recent meeting at my former employer,an Atlanta-based revenue marketing company, some folks from Marketo spoke about the series of content called “The Definitive Guide to…” They joked that so many “definitive guides” have come out, that the next one might be named “The Definitive Guide to Definitive Guides.”
Those definitive guides from Marketo are terrific content, but Find New Customers has our own “definitive guide.” Our’s is The Definitive Guide to BtoB Demand Generation: How to Find New Customers.
BtoB sellers are struggling to create enough qualified sales opportunities. In fact, a recent study by MarketingSherpa found that the challenge of Generating High Quality Leads was the big problem faced by BtoB companies, with 3 out of 4 naming it number one.
This great white paper is a superb guide to help companies like your create best practices sales lead generation programs. That is a great guide to fixing the key problem that vexes most BtoB sellers today – the lack of enough qualified sales opportunities.
In order to learn how to implement a best-practices sales lead generation in your company, just click the image below.
How to Find New Customers is “The Definitive Guide to BtoB Demand Generation”
The author of How to Find New Customers, Jeff Ogden, is a an award-winning BtoB marketing expert in sales lead generation and the President of Find New Customers.
Check out our sponsor WPEngine who powers this blog: