My Review of the Book, Leadership Charisma, by Bud Haney and the late Jim Sirbasku

Leadership Ahead


4 1/2 out of 5 stars

I recently had the pleasure of reading a reviewer copy of Leadership Charisma and I found it a very enjoyable read.

First, I want to applaud the authors on the quality of the book itself. The heft of the book and the weight of the pages are very impressive, but this is book’s target audience is top executives, so that makes sense.

This book follows are very logical, step by step approach, which is what you want to do if you want to teach your materials.

They explain the importance of Leadership Charisma and what it means. Then they cover step by step the process of becoming a charismatic leader.

  1. Make a Decision to Become a Charismatic Leader
  2. Build a Foundation for your Charisma
  3. Fine Tune Your Physical Charisma
  4. Create a Charismatic Leader’s Persona
  5. Recognize the Greatness in Others

As the founder and President of Find New Customers, I’m very interested in advice is how to become a charismatic leader - especially as we begin to hire employees. But also I am a professional speaker for the Business Marketing Association and I want to give more keynote presentations. Hence the ideas herein are invaluable to me.

We give this book 4 1/2 stars.

About our rating system:

We’re tough. An excellent book gets 4 stars. An excellent book that offers something unique and different gets 4 1/2 stars. Only a ground-breaking and excellent book gets 5 stars. There was only one 5 star book in all of 2011 —  Enchantment by Guy Kawasaki.

About the reviewer:

Jeff Ogden, the Fearless Competitor, is the Founder and President of Find New Customers. He’s also the host of Mad Marketing TV and Marketing Made Simple TV - in which he interviews top marketing, sales and social media experts to bring practical and pragmatic information to businesses everywhere.

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