Find New Customers

Quick Marketing Tip: Don’t Waste the Confirmation Page

May 14, 2012 Leave a Comment

Here’s a small change that can make a big difference. Make sure you fully use valuable real estate - your confirmation page.

When someone fills out a form on your website to download content, you take them to a confirmation landing page. It says something like:

Confirmation page

“Thanks for downloading (Content Name). We’ll email it to right away. Don’t see it? Check your SPAM folder.”

Instead, think of this confirmation page as valuable real estate and spend some time crafting a thoughtful message with a secondary offer.

Spend some time thinking about it and crafting your message. Maybe you have a great webinar recorded that you’d like to invite them to watch. Why not offer a link to the webinar on your confirmation page? Even if just a handful click the link, it’s “found money.”

What do you think? We love comments and those who share on social media.

Jeff Ogden is a professional writer, speaker and TV Producer and Host. Shows include Mad Marketing TV and Marketing Made Simple TV. He’s also the President of the lead generation company Find New Customers. Check out our SCORE Demand Generation program too.

Filed Under: Marketing Tagged With: Find New Customers, Mad Marketing TV, management-best-practices, Marketing Made Simple

In Sales, less is definitely more. Ditch the Pitch!

May 13, 2012 Leave a Comment

If you don’t ditch the pitch, then your salespeople will fail.

More and more I’m finding the key to success at Find New Customers is asking questions, slowing down and earning trust. That means less and less talking about me and my company. Heck, I kicked the butt of a major competitor over ten years ago by focusing on the customer rather than the company pitch.

Salesman

I was speaking to the Senior Vice President of a large firm. She said “Tell me what you do.” I instantly thought “How does she even know if I can help? There is no point talking about me.” So I said “I’d be happy to, but first, there’s a lot more I want to learn about you and your company.”
How are your salespeople selling? Take a long hard look at it. Ditch the pitch.The noted sales expert Jill Konrath of SNAP Selling suggests you differentiate yourself by acting as if “You already have the account.” Jill is undoubtedly right, as customer want to feel confident you can help them.What do you think? We love comments and those who share on social media.

Filed Under: Marketing Tagged With: Find New Customers, sales-challenges

Why Are We Happy? A great TED video from Dan Gilbert

May 12, 2012 Leave a Comment

http://www.ted.com Dan Gilbert, author of Stumbling on Happiness, challenges the idea that we’ll be miserable if we don’t get what we want. Our “psychological immune system” lets us feel truly happy even when things don’t go as planned.

Parapalegics and Lottery winners are equal in happiness? Wow! Check out this post: Why are Lottery Winners So Unhappy?

Since I interviewed the CEO and Chief Happiness Officer of Delivering Happiness, Jenn Lim, for Mad Marketing TV, this caught my eye. Hope you enjoy it.

Jeff Ogden is the President of Find New Customers and the host of Marketing Made Simple TV.

Filed Under: Self Education Tagged With: Find New Customers

Marketing Made Simple TV is Live!…finally

May 11, 2012 Leave a Comment

The new show, Marketing Made Simple TV, finally went live today around 5pm ET, after it was supposed to go live at noon.

Start-up problems. Sorry for the delay, but we were finally able to launch the show late it the day. You can watch it here.

Marketing Made Simple TV with special guest, Mitch Joel of TwistImage

Who is Marketing Made Simple designed for?

Chief Marketing Officers
Chief Executive Officers
VPs of Marketing
VPs of Sales
Chief Customer Officers

The Producer and Host of Marketing Made Simple TV is Jeff Ogden of Find New Customers.

Next week’s guest is Mac McConnell of BlueBird Strategies. Mac gave a terrific presentation at the Content2Conversion Conference in NYC recently. It will air at www.marketingmadesimple.tv at noon ET on May 17th.

Interested in sponsoring Marketing Made Simple TV? Talk to the show producer and host, Jeff Ogden, at jeff dot ogden at findnewcustomers.com.

Filed Under: Interviews & Guest Appearances Tagged With: Find New Customers, Marketing Made Simple

Eric Fletcher is Find New Customers Fan of the Month for May 2012

May 11, 2012 Leave a Comment

We’re delighted to name Eric Fletcher Fan of the Month for May 2012. Congratulations, Eric.

Eric is the Chief Marketing Officer of McGlinchey Stafford, PLLC. He’s also a heck of a nice guy and good supporter of Find New Customers. He also pens the popular blog, Marketing Brain Fodder. Post the award on your blog, Eric.

Here’s how he describes himself: Proud Dad. Frustrated writer. Technology (read, “toy”) nut. Audio & Video enthusiast. Music lover. Reader of too many murder mysteries. Speaker. Law firm CMO.

Thanks, Eric.

Follow Eric on Linkedin at http://www.linkedin.com/in/ericfletcher

Follow Eric on Twitter at https://twitter.com/#!/ericfletcher

Filed Under: Marketing Tagged With: Fan of the Month, Find New Customers

Don’t Read This White Paper Unless You Really Want to Impress The Boss

May 10, 2012 Leave a Comment

How to Find New Customers

If you don’t read this white paper, you won’t make quota this year.

(Download it by clicking the image. It’s free!)

We see three reasons for the enduring popularity of How to Find New Customers:

It’s very well written. (Jill Konrath of SNAP Selling was our editor.)
The sales lead problem is bigger than it has ever been - and much worse than when it first came out.
It “lives” on our radically simplified home page. (This is the single biggest factor in its rebirth.)

Mike Stelzner called a strong white paper “rocket fuel” in his book Launch. Mike is right. This white paper has been solid gold for Find New Customers for years - as hundreds of B2B marketers all over the world download it. And content marketing expert, Jim Burns, CEO of Avitage, uses this example in every webinar and speaking engagement.

What do you think? We love to read your comments and appreciate those who share on social media.

Filed Under: Marketing Tagged With: buyer personas, content marketing, Find New Customers, lead-generation, lead-nurturing, lead-scoring, management-best-practices, marketing-campaigns

Marketing Made Simple TV to Premier Tomorrow at Noon ET

May 9, 2012 Leave a Comment

Jeff Ogden, host of Mad Marketing TV, the terrific online TV show sponsored by Act-On Software, is premiering a new online show tomorrow, Marketing Made Simple.

Marketing Made Simple - Smart but Simple Ideas to Improve Business

is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers.

Thanks to the generous support of Watchitoo, Digital Brand Marketing and Avitage, this show is primed for a great future. It will post weekly shows featuring top sales and marketing experts. Every Thursday at noon ET a new episode will post.

Here are our first show guests (subject to change):

Mitch Joel, CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker)
Christina “CK” Kerley, CkB2B.com, Mobile Marketing Expert (And as I like to say, CK is bold, brash, brilliant and beautiful!)
Mac McConnell, BlueBird Strategies (B2B demand generation expert)
Jon Ferrara, CEO, Nimble.com (Social CRM)
Laura Patterson, VISIONEdge Marketing (Metrics and Dashboards)

(Both CK and Mac were top presenters at Content2Conversion Conference)

This show will post here, at Digital Brand Marketing and on YouTube. Watch for it.

We also welcome those interested in sponsoring the show. Contact the show producer and host at jeff dot ogden @findnewcustomers.com.

Any fool can criticize, condemn, and complain - and most fools do.
Dale Carnegie

Sorry, but one well-known B2B marketing expert is banned from our show. She was the fool described by Dale Carnegie. Sorry AA, but you blew it big time. (Hint: an apology would go a LONG way.)

Please also check out the new SCORE Demand Generation Program from Find New Customers.

What do you think? We loved to read your comments and appreciate those who share on social media.

Filed Under: Interviews & Guest Appearances Tagged With: Find New Customers, Marketing Made Simple, marketing-campaigns

Creating Engaging Marketing Content - Mad Marketing TV with Doug Kessler

May 9, 2012 Leave a Comment

According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” (see chart)

In this episode of Mad Marketing TV, Jeff Ogden of Find New Customers interviews Doug Kessler of Velocity Partners UK on “Leaping from the Content Ocean” As one of the most innovative marketers I’ve ever met, Doug shares key tips on how to create truly engaging content. You can follow Doug on Twitter at @dougkessler.

If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. It also airs on YouTube, Digital Brand Marketing and other sites, starting tomorrow at noon ET.

Interested in sponsoring Marketing Made Simple TV? If so, contact the show Producer and Host, Jeff Ogden, at jeff dot ogden at findnewcustomers.com

What do you think? We love to read your comments and appreciate you sharing on social media.

Filed Under: Interviews & Guest Appearances Tagged With: content marketing, Find New Customers, lead-nurturing

Marketing Made Simple TV premiers Thursday at noon ET

May 8, 2012 Leave a Comment

Just two days to the premier of the new online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly.

You’ll find the show at www.marketingmadesimple.tv and other sites, including
DBMEI and YouTube.

We’ll bring you fun and engaging guests every week on Marketing Made Simple TV - in keeping with our tagline “Smart but Simple Ideas to Improve Business.”

Here are our first show guests (subject to change):

Mitch Joel, CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker)
Christina “CK” Kerley, CkB2B.com, Mobile Marketing Expert (And as I like to say, CK is bold, brash, brilliant and beautiful!)
Mac McConnell, BlueBird Strategies (B2B demand generation expert)
Jon Ferrara, CEO, Nimble.com (Social CRM)
Laura Patterson, VISIONEdge Marketing (Metrics and Dashboards)

(Both CK and Mac were top presenters at Content2Conversion Conference)

This show will post here, at Digital Brand Marketing and on YouTube. Watch for it.
Sponsors include Watchitoo and Avitage. We really appreciate our sponsors. Check them out.

Interested in becoming a sponsor of the show? Contact the show host, Jeff Ogden, at jeff dot ogden @findnewcustomers.com

What do you think? We love to read your comments and appreciate those show share on social media.

Filed Under: Interviews & Guest Appearances Tagged With: Find New Customers, management-best-practices, Marketing Made Simple, marketing-campaigns

Presenting - the World’s Greatest Salesperson

May 8, 2012 Leave a Comment

For those too young to know, Detective Colombo seemed kind of slow. He never understood things. He kept saying he didn’t understand. The image here illustrates it perfectly.

But his approach broke down the defenses of the person to whom he was speaking. And in the show, he always drew out key facts.

Great salespeople are like this Peter Falk character. They are endlessly inquisitive. They don’t understand. They ask question after question and listen. They ask great follow-up questions. Their failure to understand becomes their greatest asset.

What do you think? Do your salespeople ask like Colombo or do they talk and talk?

Jeff Ogden, is the Founder and President of the lead generation company and global marketing firm Find New Customers. We also invite you to check out the new SCORE Demand Generation Program from Find New Customers.

Filed Under: Self Education Tagged With: Find New Customers, management-best-practices, sales-challenges