My Review of the Book, Leadership Charisma, by Bud Haney and the late Jim Sirbasku

Leadership Ahead

 

4 1/2 out of 5 stars

I recently had the pleasure of reading a reviewer copy of Leadership Charisma and I found it a very enjoyable read.

First, I want to applaud the authors on the quality of the book itself. The heft of the book and the weight of the pages are very impressive, but this is book’s target audience is top executives, so that makes sense.

This book follows are very logical, step by step approach, which is what you want to do if you want to teach your materials.

They explain the importance of Leadership Charisma and what it means. Then they cover step by step the process of becoming a charismatic leader.

  1. Make a Decision to Become a Charismatic Leader
  2. Build a Foundation for your Charisma
  3. Fine Tune Your Physical Charisma
  4. Create a Charismatic Leader’s Persona
  5. Recognize the Greatness in Others

As the founder and President of Find New Customers, I’m very interested in advice is how to become a charismatic leader - especially as we begin to hire employees. But also I am a professional speaker for the Business Marketing Association and I want to give more keynote presentations. Hence the ideas herein are invaluable to me.

We give this book 4 1/2 stars.

About our rating system:

We’re tough. An excellent book gets 4 stars. An excellent book that offers something unique and different gets 4 1/2 stars. Only a ground-breaking and excellent book gets 5 stars. There was only one 5 star book in all of 2011 —  Enchantment by Guy Kawasaki.

About the reviewer:

Jeff Ogden, the Fearless Competitor, is the Founder and President of Find New Customers. He’s also the host of Mad Marketing TV and Marketing Made Simple TV - in which he interviews top marketing, sales and social media experts to bring practical and pragmatic information to businesses everywhere.

Review of Return on Influence - by Mark W. Schaefer

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Four and one-half stars out of a possible 5.

 

This is my review of the book Return on Influence, which discusses Klout, Social Scoring and Influence Marketing.  I found it to be a superb book. Great job, Mark. (Mark was my guest on Mad Marketing TV - the online marketing show hosted by yours truly.) (below)

All in all, I found Mark’s writing to be fresh, interesting, well-researched and well-organized.
He covers how dramatically how the world has changed in Part1 - The Roots of Influence and he covers the world on social influence in Part 2 - Klout and the Social Scoring Revolution. 

The book is filled with practical tips and concrete examples. For instance, he tells the story of B.T Babbit and how individually wrapped bars, scented bars of soap from the back of a wagon and how influential wives shared the story via word of mouth. It’s those kind of stories that made the book very compelling in my mind.

Very well written book on an import topic in B2B marketing. Good job, Mark!

Guide to our reviews:

  • One star - a real dud. Keep moving.
  • Two stars - Not bad, but not note-worthy
  • Three stars - A very good but not exceptional book
  • Four stars - An outstanding and well-written book
  • Five stars - A one of a kind book. Something that is different and timeless.


Jeff Ogden is President of the B2B demand generation and global marketing company, Find New Customers. He’s also the host of Mad Marketing TV.

 

My Review of the book Running the Gauntlet by Jeffrey Hayzlett

Running the Gauntlet 3d

4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.)

Running the Gauntlet, released today, is the new book by Jeffrey Hayzlett, “CMO Celebrity” Running the Gauntletbest-selling author, keynote speaker, change agent and part-time cowboy. (Jeffrey is also a guest on Mad Marketing TV, where he’s interviewed by yours truly.)

This book is explores the ideas of becoming a Change Agent in your business - walking you though each aspect of this difficult and messy endeavor - which Jeffrey terms “Running the Gauntlet.” As we enter 2012, and emerge from an economic slump, business leaders need to truly embrace change.

The book not only covers change. It also introduces some innovative print ideas:

  • Chapters are short and quick to read
  • Each chapter begins with a Snaptag which you can scan with a smartphone to let Jeffrey introduce the chapter.
  • Jeffrey invites the reader to connect with him throughout the book.
The book also uses Snaptags rather than QR codes. Snaptags are a simple image inside a circle. I saw a marketing study recently that most Americans have no idea what a QR code is. So the simplicity of SnapTags is appealing.
This book discusses all types of things important to effecting change, such as:
  • Don’t take yourself too seriously. “No one is going to die.” (One of his favorite sayings.)
  • Ask the right questions
  • Don’t let fear stop you
  • Understand your “Conditions of Satisfaction.”
  • Encourage mistakes
  • It’s hard and messy, but worth it.
  • Don’t worry about the nay-sayers.

And much more. In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. I like the way he goes beyond print to invite the reader to share.

I’m honored to have Jeffrey as my guest on Mad Marketing TV.

About our rating system:

We’re tough. An excellent book gets 4 stars. An excellent book that offers something unique and different gets 4 1/2 stars. Only a ground-breaking book gets 5 stars. There was only one 5 star book in all of 2011 —  Enchantment by Guy Kawasaki.

About the reviewer:

Jeff Ogden, the Fearless Competitor, is the Founder and President of Find New Customers. He’s also the host of Mad Marketing TV, the weekly B2B marketing show - in which he interviews top marketing experts to bring practical and pragmatic information to businesses everywhere.

 

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