Jeff Ogden of Find New Customers review of the book, Energize Growth Now, by Lisa Nirell


4 out of 5 stars  (Based on a review of a reviewer copy of the book.)

Energize Growth Now, by Lisa Nirell was sent to me for my review with the handwritten note “Jeff - Here’s to an Energized 2012!”, Lisa. Thanks, Lisa.

The tagline of this book is “The Marketing Guide to a Wealthy Company.” and the foreward was written by Guy Kawasaki, whose book Enchantment we reviewed here too.

Lisa covers a broad range of topics in the book, such as why you are feeling burnt out, failure to develop written plans, focusing on what the real goals are, and the importance of marketing. Amen, Lisa (Jeff)

She also covers designing an operation dashboard and planning the brand, as well as focusing on the right, high paying clients.

She also cites the book Million Dollar Consulting: The Professional’s Guide to Growing a Practice by Alan Weiss, a book I read and enjoyed a great deal (and use in my lead generation company Find New Customers.)

While Lisa’s book is well-written and documented, it’s intended for a fairly narrow audience - business owners. While it is a great resource for these business owners, it does not break a lot of new ground. For  this reason we give it four (out of five) stars.

About our rating system:

We’re tough. An excellent book gets 4 stars. An excellent book that offers something unique and different gets 4 1/2 stars. Only a ground-breaking and excellent book gets 5 stars. There was only one 5 star book in all of 2011 —  Enchantment by Guy Kawasaki.

About the reviewer:

Jeff Ogden, the Fearless Competitor, is the Founder and President of Find New Customers. He’s also the host of Mad Marketing TV, the B2B marketing show - in which he interviews top marketing experts to bring practical and pragmatic information to businesses everywhere.