We’re invited to review lots of books. And we believe marketers can learn a lot from innovative experts. So we will use this page to make recommendations.
This book is one of the best on content marketing. One take-away? Talk to prospective customers as if they were sitting across the table from you at a coffee shop.
I may no longer be on her Christmas card list, but I have a lot of respect for this great book which covers every aspect of B2B marketing today. Highly recommended!
Mike Stelzner, creator of Social Media Examiner, created an almost $2MM business in a few months. How he did it is a remarkable story. His formula? Great content, plus Other People, minus Marketing equals Success.
This is one of my all-time favorites because it is a handbook on person to person interaction. I hope everyone reads this book. Guy shares three core principles:
- To be trusted, you must first trust others
- Be a baker, not an eater
- Always be saying “Yes”