Dr. Ed Zuckerberg (Even a Dentist Can Be Likeable)


This great story is about a dentist and social media comes from the book by the Founder and CEO of Likeable Local, @davekerpen. It appeared in Dave’s great book likeable social media - How to Delight Your Customers, Create an Irresistable Brand and Be Generally Amazing on Facebook (and other social networks) was a New…

7 Ways to Take Your Webinars to the Next Level


B2B Demand Generation | 7 Ways to Take Webinars to the Next Level If you want to know how to find new customers (click the link for our awesome white paper) for your business, webinars play a key role - they’re one of the best ways to create compelling marketing content. But how might they be made…

Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer


B2B Lead Generation | Uncovering quality prospects using lead scoring A great post penned by Adam Needles, formerly Director of Field Marketing at Silverpop. (Editor’s Note: Adam has now moved to LeftBrain Marketing)  Here’s the permalink to the original article too.  Very important information on lead scoring best practices.  Enjoy and thank you, Adam. __…

The Importance of Uncovering Root Causes in B2B Marketing


B2B Lead Generation: Uncover Real Underlying Causes by Digging Do you know the real causes of your lead generation problems? Had an interesting conversation with a good friend, Jim Burns of Avitage. We were discussing a response to our question from Steve Woods, CTO and Co-Founder of Eloqua - about the biggest problems facing their…

“I really need to become a better golfer”


What is the best way to improve my golf game? We’re using golf to illustrate a mistake B2B marketers make each and every day when they post an opening for “lead generation expert” on Linkedin. They’re looking for someone to help them implement lead generation programs. After all, the sales teams complain about the poor…

Over the holidays, check out the B2B Marketing “library”


With the long Thanksgiving holidy in the USA, executives look forward to visiting with family. But they they also have some quiet time for reflection and undoubtedly have one eye keenly trained on 2011 too. With the economic troubles of 2010, they are undoubtedly thinking. How can we ensure 2011 is a lot better than…

“Creating(Buyer) Interest with Personality” - webinar on 11/11 by Acxiom and Find New Customers


A fun and free webinar on Thursday, November 11th at 4:00pm ET/1:o0pm PT is a must-attend. Learn how the fastest growing companies in America, like Kinaxis, HubSpot and Comcast grow with humor, wit and fun. Not only informative, this will be loads of fun too. Don’t miss it. Just click the link below. I want…

The One Thing EVERY Company Needs Today


is a Chief Content Officer. If you’ve been following Fearless Competitor, you met such marketing luminaries as Joe Pulizzi of Junta42, Paul Dunay of Buzz Marketing for Technology (picture at left), Jon Miller of Marketo, Trish Bertuzzi of the Bridge Group, Scott Mersy of Genius.com and Brian Kardon of Eloqua. You also heard a recurring…

Advanced Lead Scoring Secrets — Moving from ‘Good’ to ‘Great’ as a B2B Marketer


A great post penned by Adam Needles, Director of Field Marketing at Silverpop. (Editor’s Note: Adam has now moved to LeftBrain Marketing)  Here’s the permalink to the original article too.  Very important information on lead scoring best practices.  Enjoy. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have…