The fast-changing world of television

There is no business undergoing as rapid change as TV is today

Just look at what I now watch on TV - my top three shows:

  1. Justified Justified
  2. The Walking Dead
  3. House of Cards

Of those, two are on cable TV and one, House of Cards, is online only.

No, I could not care less about silly dramas like Scandal or bubble gum TV shows like Dancing with the Stars.  No offense to their many fans, but I like shows with deep and complex characters and a plot with twists and turns.

In addition to crappy shows, Network TV is a vast wasteland of “in your face” TV ads for mainly cars, insurance and pharmaceutical products. (That Nissan commercial of the car driving on top of a train is about the most moronic commercial I have ever seen. Do you really have to tell us this is a fantasy?) nissan-rogue-hopping-a-train-commercial

And how many times can I watch a GEICO ad till I’m ready to vomit? The pig is cute but he grows tiresome from overuse too.

I know you have a huge marketing budget, GEICO, but can’t you find something else to do?

Since those commercials are so repetitive and mind-numbing, we DVR shows whenever possible and skip through those God-awful commercials.

The killer app in TV is sports, plain and simple. Sports compels the viewer to sit down and actually watch.

March Madness will be huge in the fast-changing world of television.

Monday to Friday, I’m the President of the nicest company in B2B marketing today, Find New Customers. But not on the weekends.

What do you think? We love your comments and those who share on social media.

2014 is the Year of Video in B2B Marketing

VideoVideo is hot in 2014 for B2B marketers

Video has the unique ability to engage multiple senses - sight and sound too, making it highly effective. In addition, video is “the killer application” for mobile devices too.

Those are reasons you need to use video in your marketing programs.

Find New Customers also offers Video Production Services.

For more on video, please read this post from the wildly popular blog:- written by yours truly.

5 Tips for Video in B2B marketing