Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV

May 19, 2013 Leave a Comment
Marketing Made Simple TV

(For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.)

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In this encore episode of Marketing Made Simple TV, @MargaretMolloy, Chief Marketing Officer of Velocidi sits down with host Jeff Ogden and shares key take-aways from The CMO Club Innovation Summit in NYC. Learn what’s on the minds of leading CMOs today in this highly engaging show.

Margaret Molloy

Margaret Molloy today in this very informative show.

Specifically, you’ll learn:
1) Why CMOs today need to “walk in the customers shoes.”
2) How to differentiate your company through the brand experience
3) Business to Business (B2B) or Business to Consumer (B2C)? Who cares anymore?

Marketing Made Simple TV “TV on the Web” is a weekly show premiering every Thursday at noon ET/9am PT. You’ll find the show at the show site Marketing Made Simple TV and many syndication sites too. (The show reaches over 2 million people each week via syndication.)

Marketing Made Simple TV is NOT a web show. It is a TV show on the web.

Marketing Made Simple TV is a production of the sales lead generation company Find New Customers and it is hosted by show creator Jeff Ogden. Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club, Social Ribbit. BrandTelling, Avitage, and Watchitoo.

About Margaret Molloy

Margaret Molloy is Chief Marketing Officer of the digital marketing company Velocidi. She’s also a graduate of Harvard Business School and a champion of women in business. You can follow her on Twitter at @margaretmolloy. She’s also big fan and supporter of this show.

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Encore: The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo

April 28, 2013 Leave a Comment

Encore show: What makes Marketing Made Simple TV such a great TV show? It’s truly a TV show, and not a web show.

TV shows like “Face the Nation” are characterized by camera changes, B-Roll content and an off-screen “green room.” Marketing Made Simple TV offers all of that, thanks to show sponsor Watchitoo, who also makes a nice offer of their Playground product in this show. (Just click the button in the show.)

Join us as host Jeff Ogden interviews Watchitoo’s Director of Marketing, Marilyn Daly.Marilyn Daly

In this show, you’ll learn:

  1. How Watchitoo makes a TV-like show possible.
  2. The dramatic improvements in video quality we’re now delivering
  3. The future of Watchitoo and Marketing Made Simple TV

Marketing Made Simple TV is a production of the sales lead generation company Find New Customers. Craig Yaris of Social Ribbit directs the show and it is edited by Kevin Ogden. New shows premiere every Thursday at noon ET/9am PT, and the show is supported by our sponsors.

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Encore: How to Do Precision Marketing – @sandraz co-author of Precision Marketing on Marketing Made Simple TV

April 21, 2013 Leave a Comment
Sandra Zoratti

Sandra Zoratti

Sandra Zoratti with show host Jeff Ogden

In this encore high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)

In this show, you’ll learn:

  1. How the balance of power has shifted from marketers to buyers and what that means for you.
  2. Why an email open rate of 3% should concern you.
  3. How to get started with Precision Marketing. Choose a small subset and starting with one small campaign.

Marketing Made Simple TV is a production of Find New Customers. The show is supported by our great sponsors, so please visit them.  Marketing Made Simple TV premiers each Thursday at noon ET, so be sure to check out our new shows each week.

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How to Do Precision Marketing – @sandraz co-author of Precision Marketing on Marketing Made Simple TV

April 18, 2013 Leave a Comment
Sandra Zoratti

Sandra Zoratti

Sandra Zoratti with show host Jeff Ogden

In this high definition show, Sandra Zoratti, who heads global marketing for Ricoh, and is the co-author of the book Precision Marketing, share tips on how YOU can create your own precision marketing program. (Click the button in the lower right to maximize the window for optimal viewing.)

In this show, you’ll learn:

  1. How the balance of power has shifted from marketers to buyers and what that means for you.
  2. Why an email open rate of 3% should concern you.
  3. How to get started with Precision Marketing. Choose a small subset and starting with one small campaign.

Marketing Made Simple TV is a production of Find New Customers. The show is supported by our great sponsors, so please visit them.  Marketing Made Simple TV premiers each Thursday at noon ET, so be sure to check out our new shows each week.

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The Parents of Sandy Hook breaks my heart

April 12, 2013 Leave a Comment
sandy-hook-elementaryjpg-c78b7781eca2c915

As a father of three boys, it breaks my heart to watch the 60 Minutes episode with the parents of Sandy Hooksandy_hook_anniversary_promise_1_0. To lose precious children so young, is a pain that is unimaginable. This father cannot even comprehend the pain.

We all need to listen to these parents.  They have earned the right to talk to us – giving up young and precious lives.  To see a congresswoman walk past them and say “All Set,”  she should be tarred and feathered, in my humble opinion.

To the US Congress, listen to these men and women. They paid the ultimate sacrifice. Honor them!

I urge every parent to contact their congressman or woman and voice support for the parents of Sandy Hook. It’s the least we can do.

Filed Under: Sunday Posts

The Paradox of Choice – Barry Schwartz TED video

March 24, 2013 Leave a Comment
Barry Schwartz TED

Why you should listen to him:

3,190,247 Views

In his 2004 book The Paradox of Choice , Barry Schwartz tackles one of the great mysteries of modern life: Why is it that societies of great abundance — where individuals are offered more freedom and choice (personal, professional, material) than ever before — are now witnessing a near-epidemic of depression? Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite: He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable.

Infinite choice is paralyzing, Schwartz argues, and exhausting to the human psyche. It leads us to set unreasonably high expectations, question our choices before we even make them and blame our failures entirely on ourselves. His relatable examples, from consumer products (jeans, TVs, salad dressings) to lifestyle choices (where to live, what job to take, who and when to marry), underscore this central point: Too much choice undermines happiness.

Editors Note: Great lessons here for BtoB marketers trying to create sales lead generation programs. As he says “Choice creates paralysis.” Less is more. Reduce the choices for your potential customers and sell more.

What do you think? We love comments and those who share on social media.

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Encore: “Keys to Human Centric Leadership” – @tedcoine on Marketing Made Simple TV

March 10, 2013 Leave a Comment
Ted Coine

Ted Coine

Ted Coine

In this encore show, management expert Ted Coine of SwitchandShift.com shares tips on how to use human-centric leadership ideas in his discussions with show host Jeff Ogden.  In this show, you’ll learn:

  1. How 5 Star service and human-centric approaches drive profits.
  2. The real keys to leadership in the 21st century.
  3. Dear Mr./Ms. CEO – Your baby is ugly.

Marketing Made Simple TV “TV on the Web” premieres new shows every Thursday at noon ET/9 AM PT. The show is directed by Craig E. Yaris of Esquire Tech Solutions and is edited by Kevin Ogden.

Please visit the show sponsors.

Here is also what Ted posted:

What do Guy Kawasaki, Chris Brogan, Daniel Pink and I have in common? As of this week, we’ve all been guests on Marketing Made Simple TV, hosted by Jeff Ogden (with 2 Million weekly viewers!)

I had an absolute blast as Jeff’s guest. Of course, it helps that he encouraged me to speak about my favorite topic, which is The Human Side of Business – more specifically, how Switch and Shift has become the home of a nascent movement toward a more meaningful, more engaging and much more profitable way to do business.

Jeff asked me about extraordinary companies, firms that “get it” when it comes to their own people, and to their customers, and (by no coincidence) to their shareholders.

Basically, Jeff asked me some great questions on my favorite obsession. Like fuel to a fire, he got me going, and the results… well, see for yourself. I’m certain you’ll enjoy the interview every bit as much as Jeff and I enjoyed recording it!

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Lies, Damned Lies, and Statistics – a witty and funny TED video with over 1 million views.

March 10, 2013 Leave a Comment
TEDx_logo_RGB_36501

1,141,175 Views

Any TED video with over a million views is worth seeing.

In a brilliantly tongue-in-cheek analysis, Sebastian Wernicke turns the tools of statistical analysis on TEDTalks, to come up with a metric for creating “the optimum TEDTalk” based on user ratings. How do you rate it?

Sebastian Wernike

Sebastian Wernike

“Jaw-dropping”? “Unconvincing”? Or just plain “Funny”?

After making a splash in the field of bioinformatics, Sebastian Wernicke moved on to the corporate sphere, where he motivates and manages multidimensional projects.
During the week, Jeff Ogden‘s an award-winning BtoB marketing expert and the President of the digital marketing company Find New Customers. He’s also the creator of the very popular and broadly syndicated show, Marketing Made Simple TV. On the weekend, he’s a father and husband.

Filed Under: Sunday Posts

Video Coaching and Production Services from Marketing Made Simple TV

March 7, 2013 Leave a Comment
marketing made simple tv

Let the host of Marketing Made Simple TV provide video coaching to help you create your own TV show

Marketing Made Simple TV is one hot show. Between famous show guests and syndication to over 2 million pairs of eyeballs a week, this TV on the Web show has blazed new grounds.

  • But how can YOU do something similar in your company?
  • How can you record professioMarketing Made Simple TVnal interviews of your executives and customers at trade shows?

There’s one top expert you need to talk to – Jeff Ogden, Creator and Host of Marketing Made Simple TV. A veteran of over 200 shows, Jeff is the professional host and video expert your company needs. Contact Jeff by calling 516-495-9350 or by sending an email to host at marketingmadesimple.tv

But don’t just take my word for it. Take a look at what the experts said:

t take my word for it. Take a look at what the experts say:

Ted Rubin

Chief Social Marketing Officer, Collective Bias

“Jeff is a true professional who is a master of his craft. He is smart, creative, organized and highly energized. When being interviewed and interacting with him you feel at ease, comfortable and engaged. He does his homework and is a skilled and interested show host.”

Sandra Zoratti

Vice President, Global Marketing, Executive Briefings/Events, Education, Ricoh

“Jeff is a talented host for Marketing Made Simple TV! He is informed, articulate, a great listener and is able to hone in on compelling topics and book stellar guests that add value. Jeff is also a skilled marketer and follows up, follows through and makes things happen. All around, Jeff is super impressive!”

Paul Dunay, Global VP Marketing at Maxymizer

“Jeff is an amazing host for Marketing Made Simple TV! He’s always prepared, professional and he quickly puts the show guests at ease. His ability to book the biggest names in the business is legendary. Jeff’s also a demand generation whiz and remarkable blogger. All in all, he’s very impressive!”

Jeffrey Hayzlett, Chief Executive Officer, The Hayzlett Group

“This interview should be called “Under the Hat with Jeff!” Wearing his signature hat, Ogden gives and off the wall and dynamic interview, capturing the essence and message of the guest, and really embodies his own brand promise of Marketing Made Simple.You never know where it will go and that’s the whole purpose of the interview — refreshing in that Jeff’s style is honest and authentic.”

What do you think? We love comments and those who share on social media.

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