Being Active on Social Media does NOT make you a Marketing Company!


Recently, Jeff Ogden, President of Find New Customers moved down to St. Petersburg, FL and started cranking up marketing activities for the company - sending out thought leadership articles.

In the recent week, I started researching company websites and calling companies.  On the vast majorityFlorida of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook - but no content, landing pages or offers which smart marketing firms have.

One law firm had a Chief Marketing Officer and was very good at marketing, but the vast majority I found shocking BAD most firms are at marketing.

Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.

I suggest these firms in the Tampa/St. Petersburg area visit www.findnewcustomers.com and set up a FREE call with this marketing expert to learn what they can do to get more leads, more revenue and more profits.

To contact me immediately, just fill out this short form:

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This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor - President of Find New Customers. You can follow me on Twitter Follow @fearlesscomp

 

 

The Importance of Personalization in BtoB Marketing today


Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing!

Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com.

If you want marketing results, you need to personalize the content you send out.  This has been a popular topic on both the Marketo and Hubspot blog.   Both of those companies offer products to help you personalize your marketing - however you can do it without either product, as we did in our own campaign.  Read it here.

5 Marketing Lesson Learned from marketing Find New Customers

Why is personalization so important today?  Let Meghan at Hubspot explain:

“If you’re a marketer today you probably know that targeted emails are effective. But what happens when someone clicks through that targeted email only to end up on a static, generic website? The natural progression of personalized emails should lead to personalized website, but limitations in technology and strategy have delayed this realization so far. There are signs, however, that the time for more personalization across the online experience has come:

  • According to Janrain, nearly three-fourths (74%) of online consumers get frustrated with websites when content appears that has nothing to do with their interests.¬†Tweet This Stat
  • After looking at data from more than 93,000 calls-to-action over a 12 month period, HubSpot found that¬†CTAs targeted to the user had a 42% higher view-to-submission rate than calls-to-action that were the same for all visitors. Tweet This Stat
  • A 2013¬†Monetate/eConsultancy Study¬†found that in-house marketers who are personalizing their web experiences (and able to quantify the improvement) see on average a¬†19% uplift in sales. Tweet This Stat

Given these figures, getting started with a multi-channel personalization strategy in the next few years should be among CMOs‚Äô top priorities.¬†Let‚Äôs look at a few examples of HubSpot customers who are at the forefront of this strategy and leading the way with personalized content, blogs, and websites.‚ÄĚ

Both companies are explaining how you can customize website visitors - to your website, your blog and your content. But if you are a smaller company just looking to personalize emails and letters, Word and Excel work just fine.

Let me explain what we did at Find New Customers, the new Florida-based demand generation agency and the nicest company in BtoB marketing today.

In our first test marketing campaign, we purchased a small list of 200 Tampa area companies from InfoData.com.  We loaded this list into Excel.  Then when creating letters or emails, we used the Mail Merge capabilities of Word to merge in things like First Name, Last Name, Title and Company.  We put those fields right into the letter itself.  So the mailing we sent out were highly personalized.

Here’s the bottom line: Personalize your content to the highest level you can with your existing budget. If you can afford Hubspot or Marketo, great. But if not, use the power you already have to personalize your content.

If your company is looking for help from a very well-connected award-winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor - President of Find New Customers. You can follow me on Twitter at @fearlesscomp

 

Go Back and Read Yesterday’s Great Post


Five Marketing Lessons learned from marketing Find New Customers

This post shares some invaluable insights from a top marketing expert on how he marketed his own company - the new Florida based demand generation agency Find New Customers.  Since so many small and medium sized businesses do zero marketing, these insights are just what the doctor ordered for you.  I highly suggest you read it.

Good reading for a Saturday, I think.

If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor - President of Find New Customers. You can follow me on Twitter at @fearlesscomp

5 Marketing Lessons Learned from marketing Find New Customers


Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. By the way, I came up with this campaign as I was badly hurt and in the hospital.

As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them.

These five lessons work for any smaller business as well as larger businesses, so learn them and embrace them.

1. Stop SellingStop Selling

No one likes to be sold, but nearly everyone likes to buy. You need sales but you must first earn trust. So you need to share thought leadership content with prospective buyers and not blatant sales pitches. In fact, one of our mottos is ‚ÄúAlways be Helping.‚ÄĚ I once got a sales pitch email and I immediately deleted it.

2. When the World Zigs, You Zag

Face it. Everyone sends emails today and almost no company uses old fashion snail mail. But that’s exactly why you should use it.  People get far too many emails and their mailbox is empty..

3. You Must Use the Phone

Using the phone you talk to people, leave messages and uncover interesting facts to clean up your database. There is no other way to get that useful information. Call each and every week to your marketing database.  It also really helps to do some research, like visiting their website before you call..  I also wrote a nice script to use on the phone and it works very well. Planning is key.

4. Mix Your Media

Don’t just keep emailing someone or just calling them.  Use mail, email, calls, everything you can think of to earn trust with prospective buyers.  Even connect with people on LinkedIn, but take the time to personalize your LinkedIn invitations.

5. Marketing is an Ongoing Process - It Never Stops

If you just market for a couple of months, you may just get one or two leads - or zero.  Marketing takes an ongoing investment of time, effort and money and every business needs to do it all the time..

If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor - President of Find New Customers. You can follow me on Twitter at @fearlesscomp

The Importance of Marketing Awards for a B2B Demand Generation Agency


We recently published Florida gets its own BtoB demand generation agency - Find New Customers

Jeff Ogden, President of Find New Customers has won many marketing awards.  But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to youGood Housekeeping?

I think the importance is simple.  The voting comes from industry peers and fellow marketing experts.

Thus other marketing experts see you as an expert when they vote for you.

Two awards that make me most proud include:

  1. Top 50 Most Influential in Sales Lead Management by The Sales Lead Management Association - 3 years in a row.
  2. Top 50 over 50 in Marketing by CMO @alansee.

As far as I’m concerned, marketing awards are the Good Housekeeping Seal of Approval.

2012-50most-badge-ogden 2013-50most-badge-ogdenSLMA award

If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor - President of Find New Customers. You can follow me on Twitter at @fearlesscomp

Find New Customers now in Florida


The nicest company in B2B marketing today, Find New Customers,  is now in Florida, rather than New York.

Major announcement coming on Monday right here on this popular blog.Florida

To contact this award winning marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor - President of Find New Customers. You can follow me on Twitter at @fearlesscomp

How to get Started with Marketing - Step 2 - Content Marketing


If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing.

I’d also like to point out that the financial problems in the Wall St. Journal, like McDonalds, Wal-mart, and Cisco (bad numbers) point to need to develop better understanding of buyers and to do better marketing.

One of the guests on Marketing Made Simple TV (The show was held up due to my big injury and hospital stay) will be relaunched soon - probably with a new name like Simple Marketing TV, because someone took the old domain and http://www.simplemarketing.tv is available.) was Joe Pulizzi, founder of The Content Marketing Institute, who was a guest on the show and wrote the book Epic Content Epic Content MarketingMarketing - how to create great content and do less marketing.

One important thing to do is to create a range of content matched to a buying process.  I suggest if you don’t have a process in mind, you use the one found in our great white paper, How to Find New Customers, originally sponsored by Marketo. (Click the link to download it for free.)

  1. Untroubled/Unaware - either don’t have a problem or don’t care about it.
  2. Have Problem
  3. Need Solution
  4. Whom to Consider?
  5. Who’s Best?

One thing I recommend is if you don’t know the stage of the buyer, go for step 1.

I also suggest you start with a blog like this one. If you can create content frequently, the blog can become your home page for content.

Be careful. Focus on quality and not quantity.  To quote a post at The Content Marketing Institute:

‚ÄúProducts solve problems. If you‚Äôre a good content marketer, your content solves problems as well. Content that doesn‚Äôt solve a problem for users is just a distraction or a waste of time. Consumers need a reason to expose themselves to your content.‚ÄĚ

He’s right. Don’t let your content give away your product.

To contact this award winning marketing expert, just fill out the form below.

What do you think? Love comments here.

This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor - President of Find New Customers. You can follow me on Twitter at @fearlesscomp