We announce the launch of the book, Rainmaking Conversations by Mike Schultz and John Doerr
In my years of sales, I’ve been through every kind of sales training known – Sandler, Solution Selling, Customer-Centric Selling, Target Account Selling – you name it, I’ve done it.
So when the authors of Rainmaking Conversations invited me, as President of the B2B lead generation consultancy, Find New Customers, to review their book, I was skeptical. I’ve heard it all before.
How could a subject as well-documented as sales be given a fresh perspective?
Let me tell you. The authors succeeded. The difference in this book from so many of the other programs is that it does not merely focus on uncovering paints and finding decision makers. Instead, it focuses on how the customer justifies the purchase.
I especially like the Rainmaker conversation map. Case in point, after one establishes rapport, one covers the difference between Afflictions and Aspirations. (I have never heard a sales course talk about aspirations before.) From there, you drill down on the difference between success and failure, which helps you craft the new reality.
The book in a nutshell to me is this:
If I was buying a solution to a serious business issue, I hope my salesperson uses Rainmaking Conversations. That will make it very easy to buy.
We give this book 5 stars (out of 5)
Here’s my video review:
Here’s a great offer from the publisher:
Rainmaking Conversations is hot off the presses, and it’s a great sales book. A classic in the making. To kick off the book launch, the authors have put together an amazing bonus package for those of you who buy a copy today.
Special Offer: Pick up a copy today and you’ll get tons of sales-improving bonuses. So get your copy at Amazon.com. Then stop by: www.RainGroup.com/Book/Bonuses to pick up all the bonuses.
urls for the hyperlinks:
your copy at Amazon.com
pick up all the bonuses
Please note that our wonderful free “cheat sheet” on lead nurturing “The 7 Keys to Lead Nurturing Success” is a small taste of what you get in our terrific white paper, How to Find New Customers.
Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.