Success occurs at the intersection of Preparation and Opportunity

I’m delivering a big marketing keynote speech at Foxwoods Resort and Casino this week. How did I win this?

Preparation comes first

Here’s what I did in preparation:

  1. I created a compelling keynote speaker page
  2. I created a slick looking professional profile

As a result, I looked like a highly professional marketing keynote speaker to anyone searching for one.

Along comes Opportunity

One day in January 2014 a manager went to his assistant, Jennifer, and said “We need a really good keynote speaker for our big company meeting in April. Please find one for me.”

She started searching using Google and soon found Jeff Ogden, the award-winning marketing expert and creator and host of Marketing Made Simple TV. She started looking at what he’s been doing.Marketing Made Simple TV

She goes back to her boss and says “I really like this guy, Jeff Ogden. He looks VERY impressive.” Her boss agreed and they contacted me. (Note, Talk to Jeff is featured on my keynote speaker page, so contacting me is easy.)

Yesterday, they asked for my professional profile, so the boss can practice introducing me.  I sent what I had previously done. They LOVED it.

If this is not proof that success is the intersection of preparation and opportunity, then nothing is.

What do you think? Have you ever experience anything like this?


Sent my Logo to our Keynote speaking client

If you were asked for a company logo, what would you say?

The $1.4 billion firm who hired me to deliver their marketing keynote talk requested my company logo, so they can start promoting my upcoming keynote at Foxwoods Resort and Casino in early April.ServPro

I sent two - one for the nicest company in B2B marketing today, Find New Customers, and the other for the hugely popular and syndicated show, Marketing Made Simple TV.

This got me to thinking. Very, very few people are doing what I am doing. Two questions came to mind.

  1. What percentage of people have ever stood up in front of a microphone and delivered a keynote speech and entertained hundreds of people?
  2. What percentage of people have ever created logos that they could send?

I don’t know the numbers, but I’m in rare company, it seems.

What do you think? We love comments and those who share on social media. Also, if you sent a tweet to me at @fearlesscomp, I will answer every single one.

Find New Customers

Marketing Made Simple TV

My BIG Keynote Speech on Marketing at Foxwoods next month

I was hired to deliver a keynote speech on Marketing at a big company event next Foxwoods Resort and Casino.ServPro

This is going to be so much fun!

They hired the award-winning marketing expert Jeff Ogden to educate their franchisees on marketing, including how to move into new industries and how to find, hire and manage marketers - in early April.

What’s most remarkable is that this company went looking for a great keynote speaker - and found and hired me! I didn’t even contact them.

I’ve also done two planning calls with the client and they are HIGHLY motivated too. The client is excited, so I am too. I could not be more pumped to do this!

I want to do a LOT more keynote speaking in 2014 too. I’ve learned I’m quite good at it!

If you need a great keynote speaker on marketing for your event, talk to Jeff Ogden.

Jeff Ogden

Jeff Ogden

Jeff Ogden of Find New Customers and creator and host of Marketing Made Simple TV is a keynote speaker too!

What do you think? We love to read your comments and appreciate those who share on social media too.