Learn how to leverage the key social media strategies and platforms for a truly integrated business-to-business marketing campaign.

The Keynote presentation at lunch will be delivered by Jeff Ogden of Find New Customers, a social media expert, b2b marketing guru and professional writer, speaker and TV host.

You have a Facebook page. You have a LinkedIn account. You even have a Twitter account. And they’re all focused on your company or business.

You’ve spent time building your key social media platforms for your company. But now what? How do you effectively use them for truly integrated marketing with your offline and other online campaigns?

BMA-NJ’s B2B Social Media Symposium isn’t your typical “how to do” social media session. At BMA-NJ’s half-day symposium – with two sessions and a lunch keynote – you’ll see real-life case studies on how companies have successfully integrated social media into their marketing programs.

You’ll learn how socially engaged businesses achieve competitive advantage through social media tools. And you’ll come away with actionable ideas to solve your own marketing problems.

Opening Remarks and Program Introductions

Steve is a B2B marketing executive with more than 20 years experience in Industrial and High-tech industries.  His global business experience includes many years of working with Asian and European customers and suppliers, and promoting emerging technologies through multiple sales channels.

Steve is an enthusiastic early adopter of new marketing platforms including LinkedIn, Twitter and YouTube, and has successfully implemented Digital B2B Marketing programs with Panasonic.

He regularly discusses current digital marketing issues on his personal blog.

9:45 am to 10:45 am – LinkedIn for B2B

With more than 150 million members, LinkedIn is one of the most used resources for professional and personal networking. With new features, using LinkedIn for B2B marketing is offering new ways for business marketers to prospect for leads.

Carrie brings 10+ years of experience implementing digital and integrated programs across various verticals, including technology, financial services, consumer packaged goods, and pharmaceuticals.

11:00 am to 12:00 pm – Google+ for Businesses

With the release of Google+, B2B marketers have another new tool for social media success. During this session, Judith will explain the evolution of Google+, best practices for businesses looking to leverage Google+, and how to get started.

As Google’s social specialist for the B2B vertical market and the voice of the @GoogleB2BTeam Twitter feed, Judith monitors the social strategies for leading B2B brands and develops custom marketing solutions across Google platforms. After 8 years of working in brand management, Judith joined Google in 2010 and has worked with brands in the Global Manufacturing, Transportation & Logistics and Consulting Industries.

We’re delighted that Jeff Ogden, the Fearless Competitor and President of Find New Customers is delivering our keynote address.

Jeff has built a highly successful marketing consulting business via publishing remarkable content on his blog, social media and other sites. His blog is in broad syndication and he also hosts a popular marketing show called Mad Marketing TV, which publishes on YouTube twice a week. He’s also a professional writer and speaker, having penned four white papers and he is a national speaker for the Business Marketing Association.

He was also a guest on Hubspot TV and also on Intrepid Radio.  He’s a graduate of the University of Notre Dame and he lives on Long Island with his wife and three boys.

When: April 10, 2012 from 9:00 am to 1:00 pm

Where: Sheraton Lincoln Harbor, 500 Harbor Blvd., Weehawken, NJ

Cost:

Early Bird Registration (with payment in full received before 3/21):
$119 members
$169 nonmembers

Regular Registration (from 3/22 to 4/6):
$139 members
$189 nonmembers

Late Registration (after 4/6 or at the door):
$149 members
$199 nonmembers