Marketing Made Simple TV is Live!…finally

May 11, 2012 Leave a Comment
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The new show, Marketing Made Simple TV, finally went live today around 5pm ET, after it was supposed to go live at noon.

Start-up problems. Sorry for the delay, but we were finally able to launch the show late it the day. You can watch it here.

Marketing Made Simple TV with special guest, Mitch Joel of TwistImage

Who is Marketing Made Simple designed for?

  1. Chief Marketing Officers
  2. Chief Executive Officers
  3. VPs of Marketing
  4. VPs of Sales
  5. Chief Customer Officers

The Producer and Host of Marketing Made Simple TV is Jeff Ogden of Find New Customers.

Next week’s guest is Mac McConnell of BlueBird Strategies. Mac gave a terrific presentation at the Content2Conversion Conference in NYC recently. It will air at www.marketingmadesimple.tv at noon ET on May 17th.

Interested in sponsoring Marketing Made Simple TV? Talk to the show producer and host, Jeff Ogden, at jeff dot ogden at findnewcustomers.com.

Filed Under: Interviews & Guest Appearances Tagged With: ,

Marketing Made Simple TV to Premier at Noon ET today

May 10, 2012 Leave a Comment

Jeff Ogden, host of Mad Marketing TV, the terrific online TV show sponsored by Act-On Software, is premiering a new online show today, Marketing Made Simple.

Marketing Made Simple - Smart but Simple Ideas to Improve Business

is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers.

Thanks to the generous support of Watchitoo, Digital Brand Marketing and Avitage, this show is primed for a great future. It will post weekly shows featuring top sales and marketing experts. Every Thursday at noon ET a new episode will post.

Here are our first show guests (subject to change):

  1. Mitch Joel, CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker)
  2. Christina “CK” Kerley, CkB2B.com, Mobile Marketing Expert (And as I like to say, CK is bold, brash, brilliant and beautiful!)
  3. Mac McConnell, BlueBird Strategies (B2B demand generation expert)
  4. Jon Ferrara, CEO, Nimble.com (Social CRM)
  5. Laura Patterson, VISIONEdge Marketing (Metrics and Dashboards)
(Both CK and Mac were top presenters at Content2Conversion Conference)

This show will post here, at Digital Brand Marketing and on YouTube. Watch for it.

We also welcome those interested in sponsoring the show. Contact the show producer and host at jeff dot ogden @findnewcustomers.com.

Any fool can criticize, condemn, and complain - and most fools do.
Dale Carnegie

Sorry, but one well-known B2B marketing expert is banned from our show. She was the fool described by Dale Carnegie. Sorry AA, but you blew it big time. (Hint: an apology would go a LONG way.)

Please also check out the new SCORE Demand Generation Program from Find New Customers.

What do you think? We loved to read your comments and appreciate those who share on social media.

Filed Under: Interviews & Guest Appearances Tagged With: management-best-practices, , marketing-campaigns

Marketing Made Simple TV to Premier Tomorrow at Noon ET

May 9, 2012 2 Comments
MMSBanner

Jeff Ogden, host of Mad Marketing TV, the terrific online TV show sponsored by Act-On Software, is premiering a new online show tomorrow, Marketing Made Simple.

Marketing Made Simple - Smart but Simple Ideas to Improve Business

is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers.

Thanks to the generous support of Watchitoo, Digital Brand Marketing and Avitage, this show is primed for a great future. It will post weekly shows featuring top sales and marketing experts. Every Thursday at noon ET a new episode will post.

Here are our first show guests (subject to change):

  1. Mitch Joel, CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker)
  2. Christina “CK” Kerley, CkB2B.com, Mobile Marketing Expert (And as I like to say, CK is bold, brash, brilliant and beautiful!)
  3. Mac McConnell, BlueBird Strategies (B2B demand generation expert)
  4. Jon Ferrara, CEO, Nimble.com (Social CRM)
  5. Laura Patterson, VISIONEdge Marketing (Metrics and Dashboards)
(Both CK and Mac were top presenters at Content2Conversion Conference)

This show will post here, at Digital Brand Marketing and on YouTube. Watch for it.

We also welcome those interested in sponsoring the show. Contact the show producer and host at jeff dot ogden @findnewcustomers.com.

Any fool can criticize, condemn, and complain - and most fools do.
Dale Carnegie

Sorry, but one well-known B2B marketing expert is banned from our show. She was the fool described by Dale Carnegie. Sorry AA, but you blew it big time. (Hint: an apology would go a LONG way.)

Please also check out the new SCORE Demand Generation Program from Find New Customers.

What do you think? We loved to read your comments and appreciate those who share on social media.

Filed Under: Interviews & Guest Appearances Tagged With: , , marketing-campaigns

Creating Engaging Marketing Content - Mad Marketing TV with Doug Kessler

May 9, 2012 Leave a Comment
ContentMarketingTrends2011

According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” (see chart)Content Marketing Challenges

In this episode of Mad Marketing TV, Jeff Ogden of Find New Customers interviews Doug Kessler of Velocity Partners UK on “Leaping from the Content Ocean” As one of the most innovative marketers I’ve ever met, Doug shares key tips on how to create truly engaging content. You can follow Doug on Twitter at @dougkessler.

If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. It also airs on YouTube, Digital Brand Marketing and other sites, starting tomorrow at noon ET.

Interested in sponsoring Marketing Made Simple TV? If so, contact the show Producer and Host, Jeff Ogden, at jeff dot ogden at findnewcustomers.com

What do you think? We love to read your comments and appreciate you sharing on social media.

Filed Under: Interviews & Guest Appearances Tagged With: content marketing, , lead-nurturing

Marketing Made Simple TV premiers Thursday at noon ET

May 8, 2012 Leave a Comment
MMSBanner

Just two days to the premier of the new online show by Jeff Ogden of Find New Customers.  Thursday at noon ET is the premier, but this show will run weekly.

You’ll find the show at www.marketingmadesimple.tv and other sites, including
DBMEI and YouTube.

We’ll bring you fun and engaging guests every week on Marketing Made Simple TV - in keeping with our tagline “Smart but Simple Ideas to Improve Business.”

Here are our first show guests (subject to change):

  1. Mitch Joel, CEO of TwistImage (Terrific blog, author of Six Pixels of Separation and speaker)
  2. Christina “CK” Kerley, CkB2B.com, Mobile Marketing Expert (And as I like to say, CK is bold, brash, brilliant and beautiful!)
  3. Mac McConnell, BlueBird Strategies (B2B demand generation expert)
  4. Jon Ferrara, CEO, Nimble.com (Social CRM)
  5. Laura Patterson, VISIONEdge Marketing (Metrics and Dashboards)
(Both CK and Mac were top presenters at Content2Conversion Conference)

This show will post here, at Digital Brand Marketing and on YouTube. Watch for it.
Sponsors include Watchitoo and Avitage. We really appreciate our sponsors. Check them out.

Interested in becoming a sponsor of the show? Contact the show host, Jeff Ogden, at jeff dot ogden @findnewcustomers.com

What do you think? We love to read your comments and appreciate those show share on social media.

Filed Under: Interviews & Guest Appearances Tagged With: , management-best-practices, , marketing-campaigns

Marketing Made Simple TV premiers this Thursday at noon

May 7, 2012 1 Comment
MMSBanner

This is the new weekly online show by Jeff Ogden of Find New Customers.  Thursday at noon ET is the premier, but this show will run weekly.

You’ll find the show at www.marketingmadesimple.tv and other sites, including
DBMEI and YouTube.

We’ll have great guests on the show, such as:

  • Mitch Joel of TwistImage - global digital marketing evangelist
  • Mac McConnell of BlueBird Strategies - B2B demand generation expert
  • Jon Ferrara of Nimble.com - the world’s first truly social CRM
  • Christina “CK” Kerley of CKB2B.com, mobile marketing expert (brilliant, brash, bold and beautiful lady)

We’ll bring you fun and engaging guests every week on Marketing Made Simple TV - in keeping with our tagline “Smart but Simple Ideas to Improve Business.”

Sponsors include Watchitoo and Avitage. We really appreciate our sponsors. Check them out.

Interested in becoming a sponsor of the show? Contact the show host, Jeff Ogden, at jeff dot ogden @findnewcustomers.com

What do you think? We love to read your comments and appreciate those show share on social media.

Filed Under: Interviews & Guest Appearances Tagged With: management-best-practices,

Crafting Next Generation White Papers for Social Media Oriented Reader

May 2, 2012 1 Comment
Pen and paper

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s short-attention readers?

White Papers 2.0

When it comes to white papers, Jonathan Kantor is one of the foremost experts. Having personally written over 350 B2B white papers, Kantor is also the acclaimed author of the book: “Crafting White Paper 2.0.”

According to Kantor, “if today’s marketers choose to build in elements that appeal to today’s expanding short-attention reading audience, then white papers will remain a strategic part of the B2B marketing toolbox for the foreseeable future.”

In this episode of Mad Marketing TV, join guest host Jeff Ogden of Find New Customers with special guest, Jonathan Kantor, as they discuss:

  • How social media promotes short attention spans
  • Why traditional “all-text” white papers are becoming less effective
  • How to craft a Next Generation “White Paper 2.0” for the Social Media Reader

Also watch from the new show by Jeff Ogden, Marketing Made Simple TV.

Filed Under: Interviews & Guest Appearances Tagged With: content marketing, , , management-best-practices, marketing-campaigns,

LOVE this mobile marketing expert, Christine “CK” Kerley

April 30, 2012 Leave a Comment
ipad

I’m deeply passionate about mobile marketing

With an iPhone 4S (with Siri) and an iPad, I’m a big believer that B2B marketers have to face facts that mobile is the first screen of the future.  And the way you communicate with me on my iPhone 4S is different from a laptop.

While I have a casual relationship with a laptop, the iPhone is my personal and intimate partner/lover. She’s the first thing I check when I awaken and she’s never out of my sight.  (Yes, my mobile devices are female.)

Bottom line: Don’t mess with her. Send her SPAM - I unsubscribe. Call her unprepared and I go ballistic. Simply said, you can marketing via a laptop one way, but the mobile platform is different.

My passion for mobile is why I’m such a HUGE fan of Christine “CK” Kerley - the top mobile marketing expert out there.

She’s a powerhouse — full of energy, beautiful, super smart, a terrific speaker and a delightful person - which is as close to the perfect woman I can imagine. Bold, brash, brilliant and beautiful. I simply cannot wait to interview her on Marketing Made Simple TV.

Why don’t you visit CKB2b.com or her mobile site? You can follower her on Twitter at CKSays.

What do you think? We love to read comments and appreciate those who share on social media.

Jeff Ogden is President of the lead generation company, Find New Customers, and is a professional speaker and writer. He also hosts two online TV shows - Mad Marketing TV and Marketing Made Simple. Check out the new SCORE Demand Generation Program offered by Find New Customers too.

 

Filed Under: Interviews & Guest Appearances Tagged With: content marketing, ,

Changes in B2B Marketing - My interview of Paul Dunay, CMO of Networked Insights

April 28, 2012 Leave a Comment
Facebook Marketing

Join guest host Jeff Ogden of Find New Customers with special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

  • Recent changes in B2B marketing
  • Influencer strategies and why they’re important 
  • Facebook’s IPO and what it means for marketers
  • New social media tools for B2B marketers
  • Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Check out the new SCORE Demand Generation Program from Find New Customers too.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Also note that the host of Mad Marketing TV, Jeff Ogden, is launching a new show next month, Marketing Made Simple TV. Watch for it.

Filed Under: Interviews & Guest Appearances Tagged With: content marketing, , , management-best-practices,

Going to the B2B Content2Conversion Conference in NYC tomorrow? Look for Jeff Ogden of Find New Customers there.

April 23, 2012 Leave a Comment
Content-Marketing-6Rules

Content Marketing ChallengesMeet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event tomorrow.

Please also check out the new SCORE Demand Generation Program from Find New Customers.

Content2Conversion  DemandGenReport

Use Twitter hashtag #B2BContentEvent

The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.

How will you recognize Jeff? Fortunately, it’s easy. He’s the only one at the conference with this custom name badge. Look for me there and let’s share a drink and talk.

Name Badge

The new, empowered B2B buyer has significantly changed the marketing landscape. Between the ever-expanding ability to research on the Internet — and the economic downturn — executives are left with less free time, yet inundated with a growing list of responsibilities and decisions. In fact a recent survey conducted by DemandGen Report (DGR) showed that:

  • More than 90% of B2B buying purchases start with content engagement; and
  • More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

To effectively speak to prospect and customer needs, progressive marketers are taking a thought leadership approach to align the purpose of solutions and services closely with key goals and objectives.

As these trends emerge, B2B marketers continue to struggle to stay above water with content development, content marketing strategies and how to utilize content to drive demand.

To address the market trends, DGR is proud to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay afloat in this sea of content, but to help them produce killer content that in turn produces killer results!

What do you think? We love to read comments and appreciate those who share on social media.

Filed Under: Interviews & Guest Appearances Tagged With: content marketing, , lead-nurturing, management-best-practices, Think Like A Publisher

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