Crafting Next Generation White Papers for Social Media Oriented Reader

Pen and paper

Without a doubt, social media has changed the way we share and absorb online content. Formats that support concise messaging, like Twitter and Facebook, make it easy for today’s reader to quickly scan hundreds of messages. So how do you make traditional marking pieces, like white papers, appealing to today’s short-attention readers?

White Papers 2.0

When it comes to white papers, Jonathan Kantor is one of the foremost experts. Having personally written over 350 B2B white papers, Kantor is also the acclaimed author of the book: “Crafting White Paper 2.0.”

According to Kantor, “if today’s marketers choose to build in elements that appeal to today’s expanding short-attention reading audience, then white papers will remain a strategic part of the B2B marketing toolbox for the foreseeable future.”

In this episode of Mad Marketing TV, join guest host Jeff Ogden of Find New Customers with special guest, Jonathan Kantor, as they discuss:

  • How social media promotes short attention spans
  • Why traditional “all-text” white papers are becoming less effective
  • How to craft a Next Generation “White Paper 2.0” for the Social Media Reader

Also watch from the new show by Jeff Ogden, Marketing Made Simple TV.

LOVE this mobile marketing expert, Christine “CK” Kerley

ipad

I’m deeply passionate about mobile marketing

With an iPhone 4S (with Siri) and an iPad, I’m a big believer that B2B marketers have to face facts that mobile is the first screen of the future.  And the way you communicate with me on my iPhone 4S is different from a laptop.

While I have a casual relationship with a laptop, the iPhone is my personal and intimate partner/lover. She’s the first thing I check when I awaken and she’s never out of my sight.  (Yes, my mobile devices are female.)

Bottom line: Don’t mess with her. Send her SPAM - I unsubscribe. Call her unprepared and I go ballistic. Simply said, you can marketing via a laptop one way, but the mobile platform is different.

My passion for mobile is why I’m such a HUGE fan of Christine “CK” Kerley - the top mobile marketing expert out there.

She’s a powerhouse — full of energy, beautiful, super smart, a terrific speaker and a delightful person - which is as close to the perfect woman I can imagine. Bold, brash, brilliant and beautiful. I simply cannot wait to interview her on Marketing Made Simple TV.

Why don’t you visit CKB2b.com or her mobile site? You can follower her on Twitter at CKSays.

What do you think? We love to read comments and appreciate those who share on social media.

Jeff Ogden is President of the lead generation company, Find New Customers, and is a professional speaker and writer. He also hosts two online TV shows - Mad Marketing TV and Marketing Made Simple. Check out the new SCORE Demand Generation Program offered by Find New Customers too.

 

Changes in B2B Marketing - My interview of Paul Dunay, CMO of Networked Insights

Facebook Marketing

Join guest host Jeff Ogden of Find New Customers with special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

  • Recent changes in B2B marketing
  • Influencer strategies and why they’re important 
  • Facebook’s IPO and what it means for marketers
  • New social media tools for B2B marketers
  • Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Check out the new SCORE Demand Generation Program from Find New Customers too.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit http://actonsoftware.com to learn more.

Also note that the host of Mad Marketing TV, Jeff Ogden, is launching a new show next month, Marketing Made Simple TV. Watch for it.

Going to the B2B Content2Conversion Conference in NYC tomorrow? Look for Jeff Ogden of Find New Customers there.

Content-Marketing-6Rules

Content Marketing ChallengesMeet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event tomorrow.

Please also check out the new SCORE Demand Generation Program from Find New Customers.

Content2Conversion  DemandGenReport

Use Twitter hashtag #B2BContentEvent

The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.

How will you recognize Jeff? Fortunately, it’s easy. He’s the only one at the conference with this custom name badge. Look for me there and let’s share a drink and talk.

Name Badge

The new, empowered B2B buyer has significantly changed the marketing landscape. Between the ever-expanding ability to research on the Internet — and the economic downturn — executives are left with less free time, yet inundated with a growing list of responsibilities and decisions. In fact a recent survey conducted by DemandGen Report (DGR) showed that:

  • More than 90% of B2B buying purchases start with content engagement; and
  • More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

To effectively speak to prospect and customer needs, progressive marketers are taking a thought leadership approach to align the purpose of solutions and services closely with key goals and objectives.

As these trends emerge, B2B marketers continue to struggle to stay above water with content development, content marketing strategies and how to utilize content to drive demand.

To address the market trends, DGR is proud to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay afloat in this sea of content, but to help them produce killer content that in turn produces killer results!

What do you think? We love to read comments and appreciate those who share on social media.

Meet Jeff Ogden, President of the lead generation company Find New Customers at Content2Conversion in NYC

ContentMarketingTrends2011

Content Marketing ChallengesMeet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event in New York City on April 24th.

Content2Conversion and sponsored by DemandGenReport

Use Twitter hashtag #B2BContentEvent Sorry, this event is Sold out!

The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.

How will you recognize Jeff? Fortunately, it’s easy. He’s the only one at the conference with this custom name badge.

Look for me there and let’s share a drink and talk. And by the way, check out the new SCORE Demand Generation Program from Find New Customers too.

Name Badge

The new, empowered B2B buyer has significantly changed the marketing landscape. Between the ever-expanding ability to research on the Internet — and the economic downturn — executives are left with less free time, yet inundated with a growing list of responsibilities and decisions. In fact a recent survey conducted by DemandGen Report (DGR) showed that:

  • More than 90% of B2B buying purchases start with content engagement; and
  • More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

To effectively speak to prospect and customer needs, progressive marketers are taking a thought leadership approach to align the purpose of solutions and services closely with key goals and objectives.

As these trends emerge, B2B marketers continue to struggle to stay above water with content development, content marketing strategies and how to utilize content to drive demand.

To address the market trends, DGR is proud to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay afloat in this sea of content, but to help them produce killer content that in turn produces killer results!

What do you think? We love to read your comment and appreciate those who share on social media.

Webinar today: Lead Nurturing Offers the Biggest Bang for your Marketing Buck

leadnurturing

Join B2B marketing expert Jeff Ogden in a webinar today 10:00am PT/ 1:00pm ET entitled “5 Keys to Lead Nurturing Success” sponsored by @Datadotcom

Attended boring webinars and palely disguised vendor pitches? This is NOT one of those. Jeff is a fun and engaging speaker! Check it out today.

According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today. Want a return on your marketing spend? Invest in lead nurturing!

Why is Lead Nurturing so important?

Jeff Ogden of Find New Customers

Jeff Ogden

9 out of 10 or so visitors to your website are not ready to buy today, but most of those will buy eventually. So the company that stays in touch and earns trust is likely to win the business. That’s lead nurturing.

Join B2B demand generation expert, Jeff Ogden, of Find New Customers as he shares the “5 Keys to Successful Lead Nurturing” on April 19th at 10am PT/1:00pm ET, sponsored by Data.com. (Click on the webinar title to register.)

5 Keys to Successful Lead Nurturing

Please also check out the new SCORE Demand Generation Program from Find New Customers.

Missed the Keynote Address at the BMA-NJ Social Media Symposium last week?

Social media wordcloud
Driving Business Results with Social Media

View more webinars from Find New Customers, Inc.

No problem. Here’s the keynote talk by Jeff Ogden, President of the lead generation company and global marketing firm Find New Customers

Why don’t you also check out the new SCORE Demand Generation Program offered by Find New Customers?

What do you think? We love to read comments and appreciate those who share on social media.

Meet the President of Find New Customers at the B2B Content2Conversion conference in New York City on April 24th

Conference

Content Marketing ChallengesMeet Jeff Ogden, President of the lead generation company Find New Customers at this content marketing event next week.

Content2Conversion  #B2BContentEvent It’s sold out!

The Times Center, 242 West 41st St, New York City, NY 10036 on April 24th.

How will you recognize Jeff? Fortunately, it’s easy. He’s the only one at the conference with this custom name badge.

Look for me there and let’s share a drink and talk.

Name Badge

The new, empowered B2B buyer has significantly changed the marketing landscape. Between the ever-expanding ability to research on the Internet — and the economic downturn — executives are left with less free time, yet inundated with a growing list of responsibilities and decisions. In fact a recent survey conducted by DemandGen Report (DGR) showed that:

  • More than 90% of B2B buying purchases start with content engagement; and
  • More than 40% of B2B buyers had their first contact with a solution provider after downloading content from their site.

To effectively speak to prospect and customer needs, progressive marketers are taking a thought leadership approach to align the purpose of solutions and services closely with key goals and objectives.

As these trends emerge, B2B marketers continue to struggle to stay above water with content development, content marketing strategies and how to utilize content to drive demand.

To address the market trends, DGR is proud to announce the first of its kind, B2B Content2Conversion Conference – designed to help B2B marketers not just stay afloat in this sea of content, but to help them produce killer content that in turn produces killer results!

Hope to see you there!

Please also check out the new SCORE Demand Generation Program from Find New Customers.

What do you think? We love your comments and appreciate those who share on social media.

Delivering Business Results with Social Media - Keynote Talk

Social Media Keys
Driving Business Results with Social Media

View more presentations from Find New Customers, Inc.
Recently, Jeff Ogden(@fearlesscomp), President of the lead generation company and global marketing firm Find New Customers delivered the keynote talk at the BMA-NJ Social Media Symposium. Here is his presentation.

Lead Nurturing Gives the Biggest Bang for your Marketing Dollar Today

leadnurturing

Join B2B marketing expert Jeff Ogden in a webinar on April 19th at 10:00am PT/ 1:00pm ET entitled “5 Keys to Lead Nurturing Success” sponsored by @Datadotcom

According to marketing metrics experts Jim Lenskold of the Lenskold Group, lead nurturing delivers the single biggest bang for the buck in marketing today. Want a return on your marketing spend? Invest in lead nurturing!

Why is Lead Nurturing so important?

Jeff Ogden of Find New Customers

Jeff Ogden

9 out of 10 or so visitors to your website are not ready to buy today, but most of those will buy eventually. So the company that stays in touch and earns trust is likely to win the business. That’s lead nurturing.

Join B2B demand generation expert, Jeff Ogden, of Find New Customers as he shares the “5 Keys to Successful Lead Nurturing” on April 19th at 10am PT/1:00pm ET, sponsored by Data.com. (Click on the webinar title to register.)

5 Keys to Successful Lead Nurturing

Please also check out the new SCORE Demand Generation Program from Find New Customers.

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