Category Archives: Guest appearances

Marketing on a Budget – Methods for Executing Great Marketing Campaigns (Without Breaking the Bank!)

Posted by Jeff Ogden on

B2B Demand Generation | Guest Post by Dee Mason

We’re pleased to present this guest post by freelance writer, Dee Mason. Thanks Dee.

Please note this is similar to our post/presentation “How to Do Great Marketing with (Almost) No Money.”

___________

Start-up businesses tend to have the highest mountains to climb. In the current financial climate it is virtually impossible to get banks to cough up any money to help with marketing budgets and set-up costs. Even those with a cast-iron business plan will have trouble getting funding for equipment or office space. So what’s the trick to getting started on a low budget?

Credit Card
If you have a personal or business credit card, only use this as a last resort, unless you have a 0% transfer rate. Swap your credit card for a lower %APR and remember to pay it off every month if you can. Paying the minimum balance every month will cause the card to accumulate compound interest and if you are paying up 6.99%, as some charge, you will end up with a hefty balance and far more to pay. Use your card wisely and only purchase things you absolutely need.

Marketing Strategies
Think smart when it comes to marketing your business. Make connections on Social Networks. These are free to use and you can even place your own adverts on site like Facebook. Free exposure for your business will get you maximum return for zero layout costs. Join sites like LinkedIn which give you a profile and allows other members to view your information. Place links to your website on there and send prospective customers and clients to your site. Oh and if you don’t already have a website, get one. They are extremely cheap to set up, even if you use a web service. You can buy your own domain name for a very reasonable price.

Free is the Best Price
Use free advertising services where possible. Think about the old phrase “If you buy cheap, you buy twice.” This is true when it comes to consumer items like TV’s, computers, furniture and clothes, but not necessarily true when it comes to business promotion. You can offer a service to another company as an exchange for a link to your site on theirs. This can also win you testimonies from customers to give your company a boost. Become an affiliate member on websites such as Amazon.com. This lets users click on their link from your site and every time they purchase from Amazon, you will get a small percentage of the fees. This could accumulate over the course of a few months and if you save that money it can pay toward your own website maintenance without you forking out one cent. You can even offer other companies the chance to become affiliate members of your website. This creates a sort of business family tree, whereby any business affiliate will be connected via links on your website and their websites.

Spend Wisely
Setting a low start-up budget is always a good idea. Good housekeeping demands wise spending and maximum returns. Running a business is almost exactly like running a home. There are utility bills to pay, rent or mortgage to pay, furniture to pay for, and other expenses. Business is the same. You need an office, furniture, lights, computers, printers, stock and of course the odd employee. All this must be run on a budget and maintained correctly, if you are going to prevent your running costs spiraling out of control.

Get Advice
Websites are full of advice these days. Some of it is good advice, provided by experts, and some of it is bad advice. If you’re based in the US, the fool.com website is indispensable whereas readers on the other side of the pond can find a similar service at money.co.uk. Everything from the stock market to smart personal and small business finance tips can be found out there, so do some digging!

Web Design
The more informative your website, the more chance you have to attract visitors. Whatever the nature of your business, make your product or service an attractive one. You can begin by using special offers to entice customers to your business. Provide them with the best service you can right down to delivery and they will be sure to not only come back, but also to recommend you. There is a huge difference between exciting and informative websites, and busy and hard to follow websites. When setting up your site, make sure that you try to stick to a few colors as possible. If you have your own corporate colors or logo, use them on every webpage to keep consistency. Inform your customers about your business and yourself or your employee(s). Don’t forget to have a contact section on your site so that customers can offer feedback, ask questions or place orders.

—-

Dee Mason is a social media and travel fanatic, and has been writing freelance for nearly four years. She main focuses are on personal finance, online marketing and travel but she has been known to write about anything and everything. You can always drop her a line at [email protected].

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

B2B Demand Generation expert Mac McIntosh - Interviewed by Find New Customers

Posted by Jeff Ogden on

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™

We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead

Mac McIntosh

Mac McIntosh

Management Association’s “Top 50” Thank you Mac for sharing your considerable wisdom with our readers.

  1. What is the single most common mistake you see companies make in B2B demand generation today?

In my opinion, the biggest mistake B2B companies make in demand generation is focusing on selling their products or services instead of focusing on helping their prospective customers buy.

The next biggest mistake they make is not taking advantage of the cost efficiencies of marketing-driven sales.  If you use lower cost per touch marketing to handle most of the prospecting, nurturing and qualifying, and have your salespeople invest their precious time one-to-one with qualified prospects, demoing, proposing and closing, you’ll reduce your cost per sale and increase your sales results.  Here’s an article about the cost efficiencies of marketing-driven sales.

  1. I’ve heard estimates that up to 8 out of 10 marketing automation deployments only do email blasts and landing pages. Since you help companies with marketing automation, what have you seen about how companies struggle with software?

I’m not sure of the percentage, but it seems that the majority of marketing automation users never get beyond doing “batch and blast” emails.  They fully intend to develop multi-touch lead nurturing campaigns, but are pressured to generate leads now, promote this webinar now, announce this new product now, and never seem to be able to get their nurturing campaigns started.  That’s a shame as research shows that only one in four sales come from leads with short-term needs. The other three out of four sales come from the longer-term leads that are not yet qualified (sales ready) and need to be nurtured until they are.

  1. Content marketing is so important today, but companies struggle to create compelling content. What do you recommend for them to create compelling content?

Marketers should start by inventorying their existing content, determine which aligns best with their customers buying processes, then refresh, repackage and re-use the materials that. Refreshing may include re-titling, updating the copy or giving it a graphic facelift. Repackaging may include bundling materials into “Decision maker Kits” turning white papers into webinars, podcasts, checklists or how-to guides.  Re-using means offering it to your prospects again as it might be better timing for them than the last time you offered it.

  1. One of the biggest questions I hear from CEOs is “How do we attract the right prospects” to our website? What do you recommend?

Not only do I recommend optimizing your web pages to be found at the top of the search engine results pages (SERPs), I also recommend getting listed in online industry directories, advertising in e-newsletters being sent by others to your kinds of prospects, sending marketing-automation-driven email marketing campaigns to a well-targeted database of the right people at the right companies, and providing content to other sites or social media venues where your prospective customer are.

  1. Social media is huge and growing. What role does social media play in B2B demand generation today?
Mac McIntosh

Mac McIntosh

Some B2B marketers, especially those with more time than money, have had success generating leads with social media. However, I view it as more of a branding (thought leadership) tool and an additional channel for cross-promoting your content (white papers, webinars, blog posts, etc.) and driving traffic to your website.  Our enewsletters (pushed out by email to opt-in subscribers) generate far more leads and sales than my tweets and blog posts. LinkedIn has proven effective for one-to-one sale activity, and the groups are another channel to use to share your content.

  1. If a CMO were to ask you “What are the 3-4 things we should be doing right now?” What would you answer?

First, refocus your marketing on helping your prospects buy.  This includes making sure your messaging is relevant, your offers are compelling, and your marketing and sales teams are aligned.

Second, make sure you have the content needed to help your prospective customers buy: Content you can use as compelling “offers” or “calls to action.” Content mapped to the various stages of the prospects’ buying cycles. Content modified for specific buying or influencing personas.

Third, focus on implementing or improving marketing automation-driven lead generation, lead nurturing and lead qualification programs.

Fourth, as email is now one of the primary business communications channels, focus on getting more of your emails delivered, read, and acted upon.

“Thanks Mac, for this great interview. We appreciate it.” Jeff Ogden, Find New Customers

M.H. (Mac) McIntosh, recently  voted #1 of the Sales Lead Management Association’s “Top 50,” is president and senior consultant of Mac McIntosh Incorporated, a marketing consulting and training firm, founding partner of AcquireB2B, a B2B marketing automation and lead generation agency. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ e-newsletters with more than 20,000 B2B marketing, lead generation and sales professionals as subscribers, and Sales Lead Insights®, an award-winning blog.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by dramatically improving the ways they attract and earn trust with prospective customers. Contact Find New Customers at (516) 495-9350 or email sales at findnewcustomers.com.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

B2B Demand Generation expert Mac McIntosh - Interviewed by Find New Customers

Posted by Jeff Ogden on

Find New Customers is pleased to present our interview with one of the top experts in B2B demand generation today, Mac McIntosh. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™

We’re deeply honored to interview this expert, who was recently voted #1 of the Sales Lead

Mac McIntosh

Mac McIntosh

Management Association’s “Top 50” Thank you Mac for sharing your considerable wisdom with our readers.

  1. What is the single most common mistake you see companies make in B2B demand generation today?

In my opinion, the biggest mistake B2B companies make in demand generation is focusing on selling their products or services instead of focusing on helping their prospective customers buy.

The next biggest mistake they make is not taking advantage of the cost efficiencies of marketing-driven sales.  If you use lower cost per touch marketing to handle most of the prospecting, nurturing and qualifying, and have your salespeople invest their precious time one-to-one with qualified prospects, demoing, proposing and closing, you’ll reduce your cost per sale and increase your sales results.  Here’s an article about the cost efficiencies of marketing-driven sales.

  1. I’ve heard estimates that up to 8 out of 10 marketing automation deployments only do email blasts and landing pages. Since you help companies with marketing automation, what have you seen about how companies struggle with software?

I’m not sure of the percentage, but it seems that the majority of marketing automation users never get beyond doing “batch and blast” emails.  They fully intend to develop multi-touch lead nurturing campaigns, but are pressured to generate leads now, promote this webinar now, announce this new product now, and never seem to be able to get their nurturing campaigns started.  That’s a shame as research shows that only one in four sales come from leads with short-term needs. The other three out of four sales come from the longer-term leads that are not yet qualified (sales ready) and need to be nurtured until they are.

  1. Content marketing is so important today, but companies struggle to create compelling content. What do you recommend for them to create compelling content?

Marketers should start by inventorying their existing content, determine which aligns best with their customers buying processes, then refresh, repackage and re-use the materials that. Refreshing may include re-titling, updating the copy or giving it a graphic facelift. Repackaging may include bundling materials into “Decision maker Kits” turning white papers into webinars, podcasts, checklists or how-to guides.  Re-using means offering it to your prospects again as it might be better timing for them than the last time you offered it.

  1. One of the biggest questions I hear from CEOs is “How do we attract the right prospects” to our website? What do you recommend?

Not only do I recommend optimizing your web pages to be found at the top of the search engine results pages (SERPs), I also recommend getting listed in online industry directories, advertising in e-newsletters being sent by others to your kinds of prospects, sending marketing-automation-driven email marketing campaigns to a well-targeted database of the right people at the right companies, and providing content to other sites or social media venues where your prospective customer are.

  1. Social media is huge and growing. What role does social media play in B2B demand generation today?
Mac McIntosh

Mac McIntosh

Some B2B marketers, especially those with more time than money, have had success generating leads with social media. However, I view it as more of a branding (thought leadership) tool and an additional channel for cross-promoting your content (white papers, webinars, blog posts, etc.) and driving traffic to your website.  Our enewsletters (pushed out by email to opt-in subscribers) generate far more leads and sales than my tweets and blog posts. LinkedIn has proven effective for one-to-one sale activity, and the groups are another channel to use to share your content.

  1. If a CMO were to ask you “What are the 3-4 things we should be doing right now?” What would you answer?

First, refocus your marketing on helping your prospects buy.  This includes making sure your messaging is relevant, your offers are compelling, and your marketing and sales teams are aligned.

Second, make sure you have the content needed to help your prospective customers buy: Content you can use as compelling “offers” or “calls to action.” Content mapped to the various stages of the prospects’ buying cycles. Content modified for specific buying or influencing personas.

Third, focus on implementing or improving marketing automation-driven lead generation, lead nurturing and lead qualification programs.

Fourth, as email is now one of the primary business communications channels, focus on getting more of your emails delivered, read, and acted upon.

“Thanks Mac, for this great interview. We appreciate it.” Jeff Ogden, Find New Customers

M.H. (Mac) McIntosh, recently  voted #1 of the Sales Lead Management Association’s “Top 50,” is president and senior consultant of Mac McIntosh Incorporated, a marketing consulting and training firm, founding partner of AcquireB2B, a B2B marketing automation and lead generation agency. Mac is also publisher of Sales Lead Report® and B2BMarketing Technology Insights™ e-newsletters with more than 20,000 B2B marketing, lead generation and sales professionals as subscribers, and Sales Lead Insights®, an award-winning blog.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies rapidly grow revenue by transforming how they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or send an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Get your free sample of Personal Branding Magazine!

Posted by Jeff Ogden on

Find New Customers congratulates a good friend, Dan Schwabel, who published a new edition of Personal Branding Magazine. We’re happy to share this free edition with our readers.

Here’s what Dan says about this issue:

Volume 5, Issue 1 is focused on how to use your established brand to unlock new opportunities and beat your competition. Brooke Burke, featured in our cover story, is a great example of someone who’s successfully leveraged her brand. Brooke has taken the success of her TV and modeling career and used it to start her own company called Baboosh Baby. Since she is a well-known brand, she’s able to open doors and create new monetization opportunities. Whether you’re famous or just starting out, this issue will give you the tools and advice you need to create brand leverage in your industry.

This issue contains interviews with: Brooke Burke, Justin Haplern (Shit My DadSays), Jim Craig (Olympic Gold Medalist), Barbara Corcoran (ABC’s Shark Tank), Ali Brown, Adam Bryant (NY Times Columnist), and Peter Shankman (HARO).

To read your free sample, please click Personal Branding Magazine.

For more information, please visit:

  • Free sample URL: http://personalbrandingsample.com
  • Paid subscription URL:  http://personalbrandingmag.com
  • Facebook page: http://facebook.com/PersonalBrandingMagazine

Congratulations, Dan!

Why don’t you share this with others on social networks and post a comment below?

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. His brand, Fearless Competitor, is well-known in the B2B marketing world. He’s also passionate about helping others - with a company motto of Always Be Helping. In fact, he presented “How to Create a Strong Personal Brand” at the #140Conf Long Island.

To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

What 5 IT buyers would do if they were the CMO at a Technology Company by Kenny Madden & 5 Technology buyers

Posted by Jeff Ogden on

B2B Demand Generation | What would you do if you were named Chief Marketing Officer?

Find New Customers is pleased to present this guest post by Kenny Madden of Spiceworks.  I really like it because he asks actual buyers what they would do if they were Chief Marketing Officer.The comments here should ring true to all marketers - don’t BS us, build relationships, stop selling, etc.

We’re featuring a lot of great guest bloggers this summer. In addition to Kenny, we featured Joe Pulizzi of Junta42 and Content Marketing World - Developing an Integrated Content Marketing Strategy that Works. More to come.

We hope you enjoy it. We thank Kenny and invite you to check out his profile below the post.

__

After spending several years selling both enterprise & SMB infrastructure software I thought I had a good handle on selling and marketing to the tech professional.  However, after spending the last 3 years engaging with a community of1.6 Million IT buyers, I realize I there is still a massive disconnect between IT marketers and IT buyers. Instead of me voicing my opinions (which I’ve learned are irrelevant ) I decided to ask 5 IT technology buyers what they would do if they were the CMO of a IT Vendor.

Question:

If you were CMO of a tech vendor. What would you advise you’re your sales and marketing teams to do more effectively when selling to the technology buyer?

IT Professional #1:

Get beyond cold calling lead generation and do warm lead generation. We as IT decision makers are overwhelmed with people following the old model of get a name, make a call, set a follow up, call back, make a pitch, keep calling sales and marketing. For marketers to follow this model requires a large time investment, you have to run a campaign to get leads, then sort and categorize and finally follow up. The bad part is most of these are cold leads and the sales rate is low. Instead of spending this time churning through business cards and registration lists look for ways to have conversations with potential customers. By simply talking to people informally at events or in online communities, you can see who is interested in what you are doing right now, who are potential prospects, and who are not in need of what you are doing at this time. Show competence, build trust, and engage. Form a true partnership, one where the vendor and partner have a mutually beneficial relationship based on trust and working effectively together, not a pseudo partnership based on being the person they usually buy from.

IT Professional #2:

Be upfront about the technology and pricing. Don’t make me jump through hoops to find out if it will work and how much it will cost.

IT Professional #3:

Help the customer don’t just think about the sale. For me if a vendor helped me go through the process, did things on my terms and did not hassle me  - especially when their product didn’t fit my needs then I would consider them in the future I would not not just think “they were a pain to talk to I’m not going to look at them again”. Also I demo your product and it doesn’t do what I want it to when I first look at it, it’s not going to do it when you hard sell it by saying if you go into this hidden menu and press q l and y with your left hand while on your head it will bring up a new menu which allows you to hack into the applications core and make it do what you want. A product should be simple enough for me to look at and go..

IT Professional #4:

I would actually focus on helping your sales people with their tech skills. Not only educate but have them work some (lab type environments) with the technology they are selling. They don’t need to get into the fine details (that’s what engineers are for) but they should have a solid understanding about what they are selling. I would condemn the use of IT buzz words, usage of these words immediately turn the ears off of the people you are trying to reach.

  • Sales: I would direct them to focus on developing relationships with their clients. Become their business partner. Learn their business, personal & business interests, likes & dislikes, etc. In other words be their friend. This is the only way you can truly offer solid solutions to them. I would have them focus not on sales, but on developing relationships. With a solid business relationship The sales will come.
  • Marketing: Don’t produce Ads that provide little to no information. Ads are created for one purpose, to make the audience unhappy with what they currently have and attract them to what you are selling. But that only works for general public. The ads we need to produce are for professionals. These people are highly technical, professional, business people. The ads need to be adjusted accordingly.

IT Professional #5:

I would advise marketers to spend time on campaigns that keep the company and its solutions in peoples’ minds, not necessarily specific products. As far as sales goes, when someone is inquiring about our product I don’t want them to be pushy but use case studies and examples of why solutions make sense for the customer, especially if the competition includes OSS or free alternatives, as that can be attractive to IT people in order to keep costs down. Fortunately or unfortunately cost is often a major concern with small businesses and their IT projects.

_____

Some great suggestions from a variety of IT professionals, who on average spend $275,000 per year on IT products and services. Folks that might even be some of your prospects.

Kenny Madden works in market development at Austin based Spiceworks, the fastest growing IT social business network. Kenny has spent his career helping accelerate sales of technology products at high growth companies including CA Technologies, Motive and AlterPoint. He can be reached at [email protected].

We also invite you to purchase our $49 Demand Generation training program - delivered via email.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Guest appearances of @fearlesscomp

Posted by Jeff Ogden on

B2B Lead Generation | Guest appearances

We’ve had the good fortune of a lot of guest appearances lately. I want to summarize them SLMA radiohere. Did you also know you can hire the Fearless Competitor to speak at your next marketing event?

Besides guest articles for SandHill.com, CustomerThink.com, PostClickMarketing.com and lots of other sites, here are three personal appearances.

  1. (Radio) The Importance of Lead Nurturing - SalesBuzz Radio (check out the glowing reviews)
    Jeff Ogden (an expert in B2B lead nurturing) was a spectacular guest on our SalesBuzz program. He really knows his stuff! Jeff’s insight into the changing world of selling is remarkable. He makes a compelling case for salespeople to market themselves consistently and professionally, because when companies are ready to buy, they’re going to turn to the salesperson they think of first, last and always as the person they can trust to deliver the solutions they want and need. Thanks again for being our guest on the SalesBuzz. Kevin Reinert
  2. (Radio) Sale Lead Management Radio - B2B lead generation

    Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy

    Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

  3. (Video) HubspotTV - with Marketing Strategist Jeff Ogden
    Ogden was the featured guest on Hubspot’s weekly TV show.

    Hubspot TV with @fearlesscomp

    HubspotTV featuring @fearlesscomp

And I’m very proud of one that has nothing to do with B2B marketing - helping college-educated professionals get back to work.

Get Back to Work Faster - the book and initiative by Jill KonrathGet Back to Work Faster

What do you think? We love comments and those who share. Please enter your comment below. We respond to every one.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.

To learn about Jeff, please visit “Who is the Fearless Competitor?“

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.

Sales and Marketing expert Jeff Ogden interviewed on INTREPID radio

Posted by Jeff Ogden on

After appearing live on Sales Lead ManagementSLMA radio Association (SLMA) radio last evening discussing principles of B2B lead generation, (Lots of fun and it will post next week!) I wanted to share this recent interview too.

B2B lead generation expert Jeff Ogden of Find New Customers interviewed on INTREPID radio

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss lead nurturing best practices on Sales Lead Management Radio yesterday..

Find New Customers helps companies (who have between 150 and 5,000 employees and sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities for sales teams, they turn to lead generation companies like Find New Customers.

@fearlesscomp and Paula Chiocchi of Outward Media to appear on SLMA radio today

Posted by Jeff Ogden on

B2B Lead Generation| The Fearless Competitor and Paula Chiocchi, CEO and President of Outward Media to appear on SLMA Radio tonight at 5pm PT/8pm PT.

Paula Chiocchi

Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts, including most recently Lisa Arthur, Chief Marketing Officer of Aprimo (a client of Find New Customers)

Being included with such luminaries of B2B marketing is why it is such an honor that they invited the President of the B2B lead generation consultancy, Find New Customers, to be a guest on the show.

Jeff Ogden, the Fearless Competitor

Paula and I hope you can join us for a fun show.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

@fearlesscomp and Paula Chiocchi, CEO and President of Outward Media to appear on SLMA radio

Posted by Jeff Ogden on

B2B Lead Generation| The Fearless Competitor and Paula Chiocchi, CEO and President of Outward Media to appear on SLMA Radio

Paula Chiocchi

Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts, including most recently Lisa Arthur, Chief Marketing Officer of Aprimo (a client of Find New Customers)

Being included with such luminaries of B2B marketing is why it is such an honor that they invited the President of the B2B lead generation consultancy, Find New Customers, to be a guest on the show.

Jeff Ogden, the Fearless Competitor

The show will air June 9, 2011

Paula and I hope you can join us for a fun show.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

@fearlesscomp and James Rogers of Hoovers to appear on SLMA radio

Posted by Jeff Ogden on

B2B Lead Generation | The Fearless Competitor and James Rogers of Hoovers to appear on SLMA Radio just one week from today

(Editors Note: Today’s show features Trish Bertuzzi of The Bridge Group, a good friend of Find New Customers. Break a leg, Trish!)

Sales Lead Management Association (SLMA) Radio has all the top experts in B2B marketing and sales. Their guest list is a Who’s Who of B2B marketing experts, including recently Lisa Arthur, Chief Marketing Officer of Aprimo (a client of Find New Customers)

Being included with such luminaries of B2B

James Rogers

James Rogers, Hoovers

marketing is why it is such an honor that they invited the President of the B2B lead generation consultancy, Find New Customers, to be a guest on the show.

Jeff Ogden, the Fearless Competitor

The show will air live on June 9, 2011 at 5pm PT/ 8PM ET and I will be joined by fellow guest, James Rogers, VP of Marketing for Hoovers. James is also the founding editor of B2B Buzz - A Community of B2B Experts.

James and I hope you can join us for a fun show.
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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers - a website filled with great free content on B2B lead generation and marketing.
He presented “How to Build a Great Personal Brand”  at the 140 Social Media Conference on Long Island and will appear on Sales Lead Management Radio on June 9th.

Find New Customers helps companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.