The Top 10 Reasons NOT to Talk to Find New Customers


According to Chris Malone, Warmth and Competence is the characteristics of great brands - and people.

We like people and brands that are not only skilled at what they do, but they are friendly and nice as well.

Think of a high end brand like Rolex watches. Great watches, clearly, but you don’t think of them was friendly. Competent but not Warm.

Now think of the American Red Cross. They do great work, and they are willing to help anyone in need. Warm and Competent.

Top Ten

We like to say that Find New Customers is the nicest company in the b2b marketing space. Nice = Warm.

Many others are highly competent, but most all of them are lacking in Warmth, I think. That’s where we win.

That said, there are some who would rather not talk to us. So I share our tongue-in -cheek list for you.

Here are the Top 10 Reasons NOT to Talk to Find New Customers:

10. Who is Find New Customers?

9. You like mean and nasty people

8. You cannot find the phone

7. You offered your salespeople more leads and they said no.

6. You just went on vacation.

5. The boss just lowered your sales quota

4. You just hit the lottery

3. Your rich uncle just died and left you everything

2.You are eight years old and don’t know what a lead is

1.You are tied up, bound and gagged.

What do you think? We love to read your comments and appreciate those who share on social media.

P.S. I’m also hired to deliver a keynote speech on marketing. I’ll tell you about that next week. Stay tuned.

Laugh and Learn with Find New Customers | Episode 51 - The Beard


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode entitled “The Beard”, he explains how marketers can can use the element of surprise to engage in a noisy world.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. He’s also the host of the new B2B marketing show Mad Marketing TV, sponsored by Act-On Software.
Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 50 - Let Your Freak Flag Fly


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode, he explains how marketers need to relax and have fun. “Let Your Freak Flag Fly.”

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 49 - Man Saved From Spider


(With a new studio mike and high-definition webcam in preparation for the premier of Mad Marketing TV (the new b2b marketing show I’m hosting, sponsored by Act-On Software), look for vastly better quality in the weeks to come.)

In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor.

In this episode, he explains how marketers can demonstrate the capabilities of their product using people, such as reacting to social media postings.

What do you think of Laugh and Learn? If you enjoy it, please let us know and share it with your friends.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 48 - It’s a tight, tight world


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor.

In this episode, he explains how marketers can demonstrate key product features and benefits using people, as illustrated in this video by Fluke Corp, a clamp manufacturer.

What do you think of our weekly B2B marketing show, Laugh and Learn? We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 47 - Lazy Website


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode, he explains how marketers can use people to personify product or company features or competitive advantages.

In addition, a recent study by Demandbase found websites were the #1 source of sales leads - so you cannot afford a lazy website.

Tune in every Friday at 11am ET for a new episode of Laugh and Learn.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 46 - Power of Gift-Giving


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode, he shares the power of gift-giving, via the Find New Customers motto - Always Be Helping.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 45 - Just Ship It


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode, he explains how marketers need to constantly ship, as Seth Godin, advised, and stop looking for perfection.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 44 - Second Thoughts


In his weekly B2B marketing show, Jeff Ogden, President of the B2B lead generation company, Find New Customers (http://www.findnewcustomers.com) shares a key marketing take-away using wit and humor. In this episode, he explains how marketers can tell company stories - if they are well planned.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Laugh and Learn with Find New Customers | Episode 43 - Tribute to Steve


Did you hear the President talk last night about spending hundreds of billions to address the depressed economy? Someone should tell him to tune into Laugh and Learn instead. It should put a smile on every face.

In his weekly B2B marketing show, Jeff Ogden of Find New Customers (http://www.findnewcustomers.com) shares a key marketing lesson using wit and humor.

In Episode 43, he shares a tribute and the lesson of inspiration. As this man steps down due to health reasons, we recognize some of his most inspiring people.

If this doesn’t get you pumped for the weekend, nothing will. Some awesome and remarkable people here.

Don’t pack in the towel just yet. Find New Customers has great posts for Saturday and Sunday too! How do we create so many great posts? Read our 6 Secrets here.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or by sending an email to sales at findnewcustomers.com. Or set a meeting with Jeff by clicking Set a Meeting.