Follow me on Twitter here I like to call resumes the “piss poor predictor of potential performance.” Too many companies try to make decisions on resumes alone. As one who has personally made hiring mistakes from resumes alone (He had the perfect resume. I hired him and he was a dud.) I learned this lesson…
Introducing the Business Marketing Association of Tampa Bay
There are tons of poor marketing companies in the Tampa Bay area today. But there is hope for them coming soon. The Business Marketing Association is coming to Tampa soon and the leader/Chairperson of this important group is the award-winning marketing expert, Jeff Ogden, President of Find New Customers, the nicest company in BtoB marketing…
Missing Link on too many Websites - Marketing exec!
In my job as President of Find New Customers, I visit a lot of company websites. One can learn quite a lot there. But one thing bothers me a lot. It is 2014 and there is no excuse for not having a VP of Marketing or Chief Marketing Officer in your company. Marketing is far…
The Essential Importance of Attitude
This blog has a new premium template. What do you think of it? Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro. And Importance of Attitude will be a portion of my keynote. The purpose of this post is to explain why I consider Attitude so important.. As most of…
The Appalling State of Marketing in Florida
Asking «COMPANY_NAME» 5 direct marketing questions This blog has a new and beautiful template. What do you think of it? As an award-winning marketing expert, Jeff Ogden, President of Find New Customers, has been calling and visiting the websites of Tampa Bay area company. Though there were a couple of marketing savvy company, like ConnectWise,…
Why Find New Customers is the best name of any Marketing Agency
When you look at Marketing Agency names, you find a couple of common traits: Named after a dog species, like the nice folks at Bulldog Solutions Named after a person’s last name, like the company in Atlanta I once worked for - and will never work for again - for any amount of money. I…
95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing - but a couple of firms are really good at marketing. Who are these firms and what do these have in common? One was a law firm and the other was a software firm called ConnectWise. Both firms have a Chief…
The Best Marketing TV show is coming back - sooner or later
My TV Show is definitely coming back, but I don’t know when Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Set your FREE meeting with this award-winning marketing expert today at http://www.findnewcustomers.com. The show Marketing Made Simple TV was vastly better than the prior show I…
Go Back and Read Yesterday’s Great Post
Five Marketing Lessons learned from marketing Find New Customers This post shares some invaluable insights from a top marketing expert on how he marketed his own company - the new Florida based demand generation agency Find New Customers. Since so many small and medium sized businesses do zero marketing, these insights are just what the…
How to get Started with Marketing - Step 2 - Content Marketing
If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. I’d also like to point out that the financial problems in the Wall St. Journal, like McDonalds, Wal-mart, and Cisco (bad numbers) point to need to develop better…
