Conducting the buyer interview in buyer personas


Jeff Ogden (@fearlesscomp) ¬†of Find New Customers¬†was trained in Buyer Personas by Adele Revella of the Buyer Persona Institute and Buyer Personas is one of the services Find New Customers offers you, so you can create more compelling marketing content in your business. (My good friend, Adele is working on a new book, so please…

In Content Marketing, every word matters. Thus Buyer Personas matter!


Jeff Ogden, President¬† of Find New Customers was trained in Buyer Personas in the Buyer Persona Master Class by the Buyer Persona Institute¬†and Buyer Personas is one of the services we offer you. In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the…

5 Tips for Developing Strong Buyer Personas


Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. Fearless Competitor is the blog of the company Find New Customers and we have lots of great content for you there, as well as services like Buyer Personas. To create great lead…

A few Saturday facts about Jeff Ogden of Find New Customers


The weekend is here and we do post on Saturday (but not on Sunday), so we just want to share some facts you may not know about Jeff Ogden of Find New Customers, the nicest company in BtoB marketing on Earth. Jeff was born and raised in a small town in Southern Indiana named Madison.…

Marketing without buyer personas is like taking a roadtrip without a map


Jeff Ogden of Find New Customers was trained in buyer personas by the Buyer Persona Institute, so when Moveo tweeted this comment about personas, it caught my eye. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy…

FIOS is still the very best internet connection


Jeff Ogden of Find New Customers recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Results St. Petersburg, Florida (local cable company) Download speed: 5 Mbps Upload speed: 1 Mbps Contrast this to the same test on Long Island, NY. where we…

Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming


The Business Marketing Association is coming to Tampa Bay¬†soon – within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.…

The World-Class Network of Jeff Ogden of Find New Customers


One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for…

8 out of 10 Marketers Fail to do Buyer Personas


The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. I think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. Nor do they know how to document…