Every night on the news I see all the snow in Boston and everywhere and I feel sorry for all of those people suffering in all that snow. It’s really sad to see so many suffering. Fortunately Jeffrey L. Ogden of Find New Customers, which I like to call the most likeable company in B2B…
The Importance of Marketing Specialization
Jeffrey L. Ogden of Find New Customers who’s known as The Fearless Competitor (follow @fearlesscomp on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. This is about people who specialize in marketing and while I do have a degree in Marketing from…
Top 10 Reasons NOT to talk to Find New Customers
The B2B lead generation consultancy, Find New Customers is not for everyone. This is the story of Jeffrey L. Ogden, and not the former NFL kick returner of the same name. It’s hard to rank your name when you share it like that. We tried to think up some reasons why it’s not for you.…
How I Work with Jeff Ogden of Find New Customers
Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions. Check out this article about Jeff Ogden. Thank you, Matt. I’ll have to start these too These are Matt’s words and not mine. I also want to share my new Keynote Speaking video…
Who Should You Talk To? (in Buyer Personas)
Jeff Ogden, the Fearless Competitor (follow me on Twitter at @fearlesscomp) of Find New Customers was trained in buyer personas by the Buyer Persona Institute and Buyer Personas is a service we offer our clients, so we want to share more information with you. Why do Buyer Personas matter? Buyer Personas help you create better marketing content,…
The 5 Insights that help put the rules to work for you
Jeff Ogden, the Fearless Competitor, (@fearlesscomp) was trained in Buyer Personas when Adele Revella invited him to be the first to take the Buyer Persona Master Class. Thank you, Adele! Please note that this is the blog of Find New Customers, the most likeable company in B2B marketing today. We work on that website almost…
Using the information in your content strategy
Jeff Ogden of Find New Customers was trained in the Buyer Persona Master Class and Buyer Personas are one of the services offered by Find New Customers. Adele Revella (@buyerpersona) of the Buyer Persona Institute and joe Pulizzi(@joepulizzi) of the Content Marketing Institute are great resources for you and great friends for me. Adele is…
7 Personality Traits of Top Salespeople - from the Harvard Business Review
Jeff Ogden of Find New Customers (@fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? This is one of our most popular posts ever so I want to bring it back. “If you ask an extremely…
Marketing Lessons from one of the Greatest Stories in Human History - Apollo 13
Jeff Ogden, the award-winning marketing expert and President of Find New Customers, the nicest company in BtoB marketing today, recently watched the great movie “Apollo 13″ directed by Ron Howard, and there are three great lessons for business leaders and marketers in that movie. This Apollo flight took place in 1970, before most of you…
The Awesome Power of Stories in Marketing
Does your marketing team tell stories to your buyers? Jeff Ogdeno, the award-winning marketing expert and President o f Find New Customers is a big believer in the awesome power of stories in marketing today. Good thing we did not throw out our old Acer laptop, because while Geek Squad at Best Buy fixes Outlook…
