Wanna win a free business book?

Launch: How to Quickly Propel Your Business Beyond the Competition

is the new book by Michael L. Stelzner and you can own it for free.

Launch

Launch

Why do you want this book? As one of a select few bloggers invited to review this book, they sent us free copy to give away.

“If your business is flying high by making cold calls to sales prospects and by spending boatloads of money on ads, then you don’t need the rocket fuel contained in this book. But if you’re looking for a better way to reach the business heights you’ve only dreamed of, start reading Launch. Stelzner is a rocket scientist.”

David Meerman Scott, author of Real Time Marketing and PR

How can you win this book for zero funds? (We even pay shipping!)

Make a sign that says something like:

I LOVE Find New Customers and plan to Launch my Business!

Take a picture of you holding the sign and email it to jeff dot ogden at findnewcustomers.com.

The best picture wins the book. Good luck!

(Your picture and likeness becomes the property of Find New Customers.)

My totally awesome review of the book, Launch, by Michael A. Stelzner

Launch book cover

I review the new book by Michael A. Stelzner, Launch, here. And the “totally awesome review” comment was intended simply to get your attention. Only you know if this review is really good or really bad.

Who should read this book?

  • Marketers: Launch was written for any marketer who’s been struggling to figure out how to grow a loyal fan base without the hard sell. It’s not just a book for social media marketers. Launch is for anyone who wants to get a grasp on how new media has forever changed the way marketing must function. The book was designed to help marketers figure out how to best launch a company, website, product, or service—or how to take an existing company to the next level.
  • Small business owners: Launch was crafted to help small business owners figure out how to respond to an ever changing world without performing the types of activities people hate to do (like selling). The book provides a refreshing alternative to those marketing books that focus on “gaming systems and people.” Instead, Launch focuses on how to build lasting relationships that will help grow small businesses into empires.

So, the answer to the question, “Who should read Launch?” is people just like you!

_____

I feel vindicated. Almost three years ago, I founded Find New Customers on a radical idea - publish lots great free content on B2B lead generation, network with top experts, and avoid all paid advertising. Several people told me I was foolish - I should charge $ for my content. I refused. But was I being smart or foolish?

Michael Stelzner, the author of Launch, is also the founder of the wildly successful site Social Media Examiner

Only after reading the book, Launch, by Michael A. Stelzner, did I learn the name of this strategy - the Elevation Principle. And how this approach can launch your business. While I don’t pretend to execute as well as Mike, the similarities are striking.

Elevation Principle

The elevation principle says that great content combined with other people and without marketing messages will help your business rapidly grow.

The Elevation Principle is the core message of this book. Simply put, it is Great Content plus People minus Marketing Messages = Success.

Does this principle work? Check out what Mike accomplished using this approach:

In just about 18 months they grew to over 80,000 newsletter subscribers.

  • Michael Stelzner launched Social Media Examiner in October 2009 from his Southern California office. He had zero previous experience with social media.
  • Start-up costs: $4,000 for design and website development.
  • Within two weeks of its launch, Social Media Examiner joined the ranks of Technorati’s Top 100 Small Business Blogs and remains in the Top 10.
  • 80,000+ email subscribers receive Social Media Examiner updates 6 days a week.
  • The site receives more than 700,000 page views each month.
  • Social Media Examiner is in the top 1200 of all websites in America. [Alexa]
  • Advertising Age ranks Social Media Examiner among the Top 20 marketing blogs.
  • Social Media Examiner is commercial-free and does not display advertising.
  • Publishes annual Social Media Marketing Industry Report (a statistical guide showing how marketers use social media marketing). 100% free; no registration required.
  • Operates on the “Elevation Principle” business model: Give away digestible how-to content that creates a loyal, well-fed business community.
  • Revenue driver: online professional development conferences. Sales to date from summits exceed $3M.

What do I think you will find in this book? Mike has an easy, conversational writing style honed from years of writing white papers - so it is an easy book to read and digest. He’s also skilled at using analogies - for instance, he compares your business to a rocket and content marketing to rocket fuel.

With this new form of marketing you rapidly grow by giving gifts free of marketing messages while your competitors struggle to survive.

Mike also talks about two kinds of fuel - Rocket Fuel and Nuclear Fuel. Rocket Fuel is content your prospective buyers want while nuclear fuel is labor intensive content, such as white papers, industry studies, etc.

Mike Stelzner introduces Launch from Michael A. Stelzner on Vimeo.

A discussion of this book is not complete without addressing what he says about marketing messages. Mike believe that buyers are bombarded with marketing messages today - so they have the opposite effect of what is desired - they actually turn people off. Mike believes marketing messages are like friction today. You are right, Mike. I hate all those car and pharma ads on TV - we DVR through them.

Great book, but how might it be improved? In the book, Inbound Marketing, authors Halligan and Shah used checklists at the end of each chapter. Launch might have been better had it used this approach. But since there is a companion landing page with more, this point is quibbling. And they promised me they would add videos to take the viewers deeper.

We give this book a full 5 Star review - out of 5.

Want your own free copy? Make a sign that says something like “I love Find New Customers and plan to Launch my business” Snap a photo of you with the sign and email it to jeff dot ogden at findnewcustomers.com. The best photo gets a book - we’ll even pay the shipping.

The Fearless Competitor to review the new book by Mike Stelzner - “Launch”

Launch

Win a free copy of this great book. Details below.

The Fearless Competitor and President of the B2B lead generation consultancy Find New LaunchCustomers was invited to review the new book by Mike Stelzner, Launch. This is due to the remarkable popularity of this blog (Thank You!) and our past book reviews.

Just 50 bloggers were selected to review this book and to receive a second copy to give away. We are honored that they selected the Fearless Competitor.

How YOU can win this book!

One lucky fan of Find New Customers will get a free copy of the book by taking a picture of yourself using the theme “I Love Find New Customers and Plan to Launch my Business.”

Make a sign or t-shirt and take a picture. Send your photo to jeff dot ogden at findnewcustomers.com. I will review all the photos and select the best to get a free copy of this amazing book. (We’ll even pay the shipping costs for you.)

This give-away is compliments of the B2B lead generation consultancy, Find New Customers. No purchase necessary to win.

What do you think? Enter your comment below.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

One of just 50 top bloggers personally invited to review Launch

Michael Stelzner

B2B Lead Generation | How to Quickly Propel Your Business Beyond the Competition

We are proud to be invited to review this new book by Michael A. Stelzner, Launch. As part of

Michael Stelzner

their marketing strategy, they hand-selected just 50 top bloggers to receive two copies of the book - one to review and one to give away. They chose Jeff Ogden, the Fearless Competitor and President of Find New Customers as one of the fifty.

While we are just starting our review, we’d like to share one of the key concepts of the book - the “Elevation Principal.” We use this principal at Find New Customers too.

The formula of the “Elevation Principle” is great content, plus people minus marketing messages is the key to success.

At Find New Customers, we offer a website filled with great free content on B2B lead generation. We also have the support of key experts. And we do no advertising, pay per click, etc.

Please stay tuned to this blog for further information, including a contest where you can win a free copy of the book.

What do you think? We love comments and those who share.
Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He presented “How to Build an Awesome Personal Brand” at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio.
To learn more about Jeff, please click on Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

A Review of Engage - by Brian Solis

EngageCover

My review of the Social Media book, Engage, by Brian Solis

(Editor’s note: The review of the book below is of the hard-cover copy and not the “New and Updated” book. I apologize for an statements about issues that may have corrected in the newer edition.)

I had the pleasure of meeting the author and getting a signed copy of this book. Now that I’ve finished it, I want to share a review for our readers. While our reviews do not always please the authors, we hope our readers appreciate our candor.

Here’s my bottom line:

Great info, but not recommended

Brian is undoubtedly a top expert in personal interaction and social media. His book covers every aspect of those key elements. He covers ideas like the Conversation Prism - great stuff.

However, the book is laid out like an college textbook. For instance, Chapter 14 is The New Media University | MBA Program - Second Year. This academic approach - as if you were in college - means the book has a rather dense, academic bent.

I believe business books need to be simple, straightforward and action-oriented. For instance, the book Inbound Marketing By Brian Halligan, Dharmesh Shah, David Meerman Scott has simple action items after every chapter. Content Rules by Ann Handley and CC Chapman is simple and clear. In contrast, I found Engage to be complex and academic.

We give this book 2 stars (out of 5)
Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th.

We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

My review of Rainmaking Conversations - the great new sales book by John Doerr and Mike Schultz

Rainmaking Process

Rainmaking Conversations

We announce the launch of the book, Rainmaking Conversations by Mike Schultz and John Doerr

In my years of sales, I’ve been through every kind of sales training known – Sandler, Solution Selling, Customer-Centric Selling, Target Account Selling – you name it, I’ve done it.

So when the authors of Rainmaking Conversations invited me, as President of the B2B lead generation consultancy, Find New Customers, to review their book, I was skeptical. I’ve heard it all before.

How could a subject as well-documented as sales be given a fresh perspective?

Let me tell you. The authors succeeded. The difference in this book from so many of the other programs is that it does not merely focus on uncovering paints and finding decision makers. Instead, it focuses on how the customer justifies the purchase.

I especially like the Rainmaker conversation map. Case in point, after one establishes rapport, one covers the difference between Afflictions and Aspirations. (I have never Rainmaking Processheard a sales course talk about aspirations before.) From there, you drill down on the difference between success and failure, which helps you craft the new reality.

The book in a nutshell to me is this:

If I was buying a solution to a serious business issue, I hope my salesperson uses Rainmaking Conversations. That will make it very easy to buy.

We give this book 5 stars (out of 5)

Here’s my video review:

Here’s a great offer from the publisher:

Rainmaking Conversations is hot off the presses, and it’s a great sales book. A classic in the making. To kick off the book launch, the authors have put together an amazing bonus package for those of you who buy a copy today.

Special Offer: Pick up a copy today and you’ll get tons of sales-improving bonuses. So get your copy at Amazon.com. Then stop by: www.RainGroup.com/Book/Bonuses to pick up all the bonuses.

urls for the hyperlinks:

Rainmaking Conversations:

http://www.rainsalestraining.com/book

your copy at Amazon.com

http://www.amazon.com/dp/0470922230

pick up all the bonuses

http://www.rainsalestraining.com/Book/Bonuses

Please note that our wonderful free “cheat sheet” on lead nurturing “The 7 Keys to Lead Nurturing Success” is a small taste of what you get in our terrific white paper, How to Find New Customers.

Read my blog on Amazon Kindle

Jeff Ogden is President of the B2B lead generation consultancy, Find New Customers. We help companies with between 150 and 5,000 employees who sell complex products to businesses to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

Poke the Box - Review of Seth Godin’s new book

Poke the Box

Do Salespeople want more sales leads? Yes, indeed! (paying homage to the late great Dr. Seuss.)

B2B Lead Generation by taking Initiative

What is Poke the Box and what does it mean to you?

I recently hosted the B2B track at the Aprimo Marketing Summit, where one of the keynote speakers was Seth Godin, the famed management guru and best-selling author.Poke the Box

Upon arriving home, I picked up Seth’s new book, Poke the Box, on my Kindle and read it. Very interesting.

The title of the book comes from a toy that was placed in Seth’s crib. It was a handmade wooden box with lights and made noise and he loved to play with it - poking it.

You may be thinking, “So what? What does this book mean to me?”

What is this book really about?

It’s about three things: Start Something, Failure, and Something Worthwhile. Let’s look at each.

Start Something

Have you every regretted something? Failed to ask out that pretty girl? Not writing that blog post? Not starting that business (despite your brilliant idea?)

Seth GodinSeth attributes this to fear - our “lizard brain” - which is trained by evolution to fear. But we always regret our failings to do something.  So instead of kicking yourself down the road for things that you didn’t do, take Seth’s advice and Go Do Something. Go Make Something Happen.

“Initiative isn’t given, you take it” - Seth Godin

Fail at Something

Another problem we have is that we are afraid of failing. This is why we often don’t start something. But as Seth points out, so of the world’s most successful people failed over and over before they were successful.

It turns out that failure is a very important part of human nature - it’s how we learn.  In fact, Harvard Business Review had a great article on how important failure is to business - as success blinds them to what is really happening.

We give this book 5 stars (Out of 5)

My personal story

Fortunately, I took Seth’s advice before he released this book.

I dumped my former business partner and founded the B2B lead generation company Find New Customers in early 2009. We failed for months and months - Find New Customers made almost no money that year, making a good bit in 2010 and looking forward to a really good 2011. The future grows brighter and brighter.

What if we had chickened out in 2009 and not bit the bullet on Find New Customers? We’d not be ready for a great year. Where would we be today?

  • We’d not have had the remarkable supporters we have today, such as the 40 glowing recommendations on our Linkedin profile.
  • We’d not have appeared as a guest on HubspotTV.
  • We’d not have hosted a Focus.com roundtable on B2B lead generation.
  • We’d not have hosted the B2B track at the Aprimo Marketing Summit.
  • We’d not have appeared on Intrepid Radio.
  • We’d not have been invited to SLMA radio.
  • We’d not have learned we were a  talented professional writer and have written 3 terrific white papers (and about to start the 4th), Link to download one is below.

So champion failure and learn/do something useful.

Do Something Worthwhile

Seth believes, and I agree, that passion is a critical element in success. You simply must be willing to throw yourself into the initiative.  Passion draws in others. You want people to want to join you in your quest.

I can tell you with total sincerity, I believe passionately in my company, Find New Customers. It ‘s my own blood, sweat and tears invested here. We’ve got so many wonderful supporters behind us too.

I’d be honored if you would join us too. (Follow @fearlesscomp on Twitter or like our Facebook page.)

Summary

It’s short book and a quick read. I agree when Seth says “No one is going to pick you. Pick yourself.” Amen!

I can sum Poke the Box up with one word:

Go!

What do you think? We love your comments and when you share on social networks. Thank you!

Click to subscribe to Fearless Competitor on your Kindle.

Jeff Ogden is President of Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.” Find New Customers is one of few lead generation companies in New York. Follow Jeff on Twitter or download the free white paper on B2B lead generation.

How to Find New Customers

Find New Customers helps companies like yours(with 150 to 5,000 employees and complex products)implement lead generation programs to improve the way you find and acquire high quality sales leads using best practices in onlinelead generation. Quality sales leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

If you wish to do sales lead generation online, contact the B2B lead generation experts at Find New Customers. Use the form below to send me a personal note or Leave a Reply to post a permanent comment on this article.







Blue Ocean Strategies - as reviewed by the Fearless Competitor

Blue Ocean Strategy

“If I asked my customers what they wanted, they would have said a faster horse.” Henry Ford

Blue Ocean Strategies is all about creating uncontested marketing space.

At the time Henry Ford created the Model T in the early 20th Century, most people were riding horses and a few wealthy people had custom-built cars. This is why Henry Ford saw his competition for the Model T as horses, not cars.

While everyone else was competing in Red Oceans (custom built cars), Henry Ford created a Blue Ocean. (low cost, standardized cars)

What do you think? We love comments and people who share.

Jeff Ogden is President of Find New Customers, a lead generation company “Lead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor” - a fun show about lead generation marketing. Find New Customers is  one of a few lead generation companies in New York.

Find New Customers helps companies like yours (with 50 to 5,000 employees and complex products) deliver marketing lead generation developing and implementing lead generation marketing programs to improve the way you use B2B sales lead generation to find and acquire high quality sales leads using best practices in b2b lead generation. Quality leads matter. In fact, a recent study found that sales teams with fewer, high quality sales leads closed more than sales teams with more leads of dubious quality.

To contact the online lead generation experts at Find New Customers, please use the form below.






SNAP Selling - reviewed by the Fearless Competitor

One of the things we like to do is share great books we find. In this video, we discuss the new book, SNAP Selling, by Jill Konrath of Selling to Big Companies.

Jeff Ogden, the Fearless Competitor, is President of Fun and Find New CustomersLead Generation Made Simple” Check out the online show every Friday at 11am ET, “Laugh and Learn with the Fearless Competitor.”

Find New Customers helps businesses develop and implement demand generation programs to improve the way they find and acquire sales leadsusing best practices in lead generation.

“Find New Customers, can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

 

SNAP Selling - new book by Jill Konrath of Selling to Big Companies

I’ve not yet read it, but I’ve heard nothing but great reviews to date.  If you are in Sales, run to Amazon right now and buy it.

More info here. SNAP Selling

Check out our Thought Leadership Interview series.

Every business today needs a Chief Content Officer.

Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b demand generation. Just go to http://tweetchat.com/ and enter hashtag #b2bchat.

Jeff Ogden, the Fearless Competitor, is President of Find New CustomersLead Generation Made Simple.” He’s also the author of two highly acclaimed white papers, How to Find New Customers and Definitive Guide to Making Quota, as well the ebook, Prospect Driven Marketing (and he’s about to start on his third white paper) and holds a BBA in Marketing from theUniversity of Notre Dame.

Find New Customers helps business develop and implement programs to improve the way they find and acquire new customers using best practices in lead generation.

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