In Content Marketing, every word matters. Thus Buyer Personas matter!


Jeff Ogden, President  of Find New Customers was trained in Buyer Personas in the Buyer Persona Master Class by the Buyer Persona Institute and Buyer Personas is one of the services we offer you. In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the…

The Top 10 Best of Everything in 2015


In this new year, the award winning marketing expert Jeff Ogden of Find New Customers will share his top 10 best of everything for this new year with you. Since Fearless Competitor is the blog of the company Find New Customers, we hope you’ill visit that site too. Let’s have some fun here. You can’t…

Marketing without buyer personas is like taking a roadtrip without a map


Jeff Ogden of Find New Customers was trained in buyer personas by the Buyer Persona Institute, so when Moveo tweeted this comment about personas, it caught my eye. moveo3:06pm via Hootsuite @fearlesscomp Marketing without buyer personas is like taking a roadtrip without a map… Most businesses lack deep insights on why and how buyers buy…

Great News for companies in Tampa/St Petersburg, Florida - the BMA is coming


The Business Marketing Association is coming to Tampa Bay soon - within weeks. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for up to three, This is awesome news for companies in the Tampa/St.…

One Company I Never Want to Hear from Again Ever


Jeff Ogden of Find New Customers, who’s an award-winning marketing expert who has won the SLMA marketing award three years in a row, soon to be four. Please vote for Jeff Ogden of Find New Customers for the 2014 SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and…

The World-Class Network of Jeff Ogden of Find New Customers


One of the most important assets of anyone in marketing today is their network. And I’m proud of my network - for good reason. Please vote for Jeff Ogden of Find New Customers for the SLMA marketing award. You have to register for the Sales Lead Management Association, but it’s free and you vote for…

Jeff Ogden of Find New Customers is proud to be a nominee for SLMA Marketing Award


Jeff Ogden nominated for the 2014 SLMA Marketing Award Jeff Ogden of Find New Customers is proud to be nominated for the prestigious SLMA marketing award, which he also won the last three years in a row, Marketing awards are very important to me and another marketing award is coming later this month. Please vote…

The Problem with LinkedIn InMails - They Often Don’t Work


‚ÄúLinkedin InMails come back undelivered WAY¬†too often‚ÄĚ says the marketing expert Jeff Ogden of Find New Customers, who‚Äôs won the SLMA award three years in a row, and is about to get a prestigious award later this month. I help people all the time - all day and all night ¬†on LinkedIn, Twitter, you name‚Ķ

8 out of 10 Marketers Fail to do Buyer Personas


The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. I think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. Nor do they know how to document…

The Best White Paper on B2B Demand Generation Ever Written!


How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog.. We did that, thanks to the help of…