Meet Your New Chief Marketing Officer, Jeff Ogden

Jeff Ogden, President of Find New Customers is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. I was once interested in finding a Chief Marketing Officer job, but not any more. I created a SlideShare presentation to find a job

Why does Jeff Ogden of Find New Customers blog so often?

The answers are simple as to why the blog of Find New Customers  publishes six days a week Here are my 3 Reasons for you.: Search engine marketing Built in in, so every post is saying “Hello Google. Here I am.” Hi Google! Readers Many people read this blog - that I never want

Fixing my 2 biggest business problems - Locally unknown and a great product to offer

Jeff Ogden, President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. Since I was the Creator and Host of Marketing Made Simple TV and I interviewed so may famous people, the world knows Jeff Ogden, but Tampa area does not. However, I had two serious

Marketo’s “Secret Sauce” Marketing Approach

B2B Lead Generation | Learning from the Best I believe one of the best ways for you to learn about how to improve fiscal results is to look at how the best-performing businesses do it. Marketo, sponsor of our white paper, How to Find New Customers, is one of the fastest growing companies on Earth.

Chart: Greatest Challenges for CMO’s

Lead Generation Companies | Biggest Challenges for CMOs A few months ago, MarketingSherpa asked this question of 287 Chief Marketing Officers “Which of the following marketing challenges are currently most pertinent for your organization?” The answers probably surprise no one - especially if you’ve talked to your sales teams lately. Generating high quality sales leads

Why Leaders Don’t Learn from Success (via )

Loved this great insight on Sun Zsu’s ancient proverb “Your strength will eventually become your weakness.” Amen Sun! Sales Lead Generation: To Learn, You Need to Fail. Let’s Celebrate Failure! Love this article from Harvard Business Review on how businesses do not learn from success. They learn much more from failure. Read it at or

Hosting the B2B Track at the Aprimo Marketing Summit 2011

Are you joining me at the Aprimo Marketing Summit? A world class line up of speakers. Great content. A superb location. Why not? It opens this Sunday evening. If you are a B2B company going, I’ll be your host. I look forward to meeting you. Feel free to ping me in advance too by sending

A “Blue Ocean” Approach to Marketing Automation

Want to share an innovative approach I recently saw. Eloqua is redefining the marketing automation space. It’s no longer a battle of software features, but a battle of ideas. This is exactly the kind of “Blue Ocean” strategy more marketers should employ. Watch Eloqua’s new video and let me know what you think. Add to:

60 Seconds with the Fearless Competitor V9 - Difference btw good/great companies

In this provocative post, the Fearless Competitor shares a key insight from the TED Conference on the real difference between good and great companies. Tune in next Friday for a new episode of 60 Seconds. Companies today need a Chief Content Officer. Join us every Thursday at 8pm ET/5pm PT for Twitter chat about b2b