Seth Godin had a great post on the Art of Digital Marketing about the amazing things you can do with computers and artificial intelligence.
I loved that article and hope you like it too. It is also good for the world as IBM makes a donation to Seth’s charity.
But he also shares that Marketing is all about storytelling. Can you tell great stories about your products and services? Great stories resonate with people, not products. Who cares about your technology? What does it do for me?
Apple is one of the best at this. The iPhone is simply the finest phone on the market today. The new iPhone 7 has a great camera. They also make great movies.
What do you think? Love comments and input from others.