Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media - How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)¬†by @davekerpen¬†(Follow him on Twitter.)
My nickname is Fearless Competitor and that is the blog of the b2b lead generation company Find New Customers¬†led by Jeffrey L. Ogden¬†(I never played for the Dolphins like the name Jeff Ogden, so I switched.) and we have lots of great free marketing content for you over there and we welcome your visit. We work on that website every day to make it better for you.
One of my favorite sections of this book is where Dave explains What Social Media Can and Can‚Äôt Do and I want to share that with you.
‚ÄúBefore we move on, I‚Äôd like to share three key points about social media to dispel any myths you may have heard and make sure i manage your expectations from the start.
- Social media cannot make up for a bad product, company or organization. ¬†If you‚Äôre marketing a bad service or widget, not only will social media not help you, but it will actually hurt your cause, as word will spread quickly. The good news is, if you‚Äôre using social media well, you‚Äôll quickly know when you have bad products, employees or processes. As a good businessperson or marketer, you can fix these problems before they cause any serious damage. (A good example of a bad organization is Business Objects where I grew GE by 242%. They were simple a ‚ÄúPurchase Order Extraction‚ÄĚ company back then.)
- Social media won‚Äôt lead to overnight sales success. Success will take time and will come in increased buzz, referrals, traffic, and eventually sales. I wish I could tell you that after you read this book you‚Äôll have all the tools to instantly turn on the social media revenue engine and watch the money pour in. I can‚Äôt, of course. I‚Äôll demonstrate the return on investment in ‚Äúlikeable social media‚ÄĚ in lots of case studies, but no matter what, social media is not an instant win. We‚Äôre talking about building relationships with people, and that invariably takes time. (Amen, Dave. There are no magic bullets in the world.)
- Social media is not free. It will take time and/or money to achieve sustained growth. Since it‚Äôs free to join Facebook and any social network worth talking about, many marketers think social media is free, or at least cheap. Well, the good news is, no matter how large your company is, it‚Äôs nearly impossible to spend the kind of money on social media that large companies regularly have spent on network television in the last twenty years. But building and executing a likeable business social media plan will take lots of time and work. Ultimately, such a plan can‚Äôt be the sole effort of any one marketing or public relations department but instead must be integrated across your entire company, its agencies, and vendors.
Let‚Äôs get Likeable and Find New Customers is proud to be a Likeable company. We‚Äôre did a webinar with them recently I hoped to share that with you here, but our internet connection is too slow.
Dave is a great writer, isn‚Äôt he? And he was a guest on Marketing Made Simple TV and he created some great promos for us, which I share below. It‚Äôs short, only 12 seconds, and worth a watch by you..
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