My Review of the book, Enchantment, by Guy Kawasaki

Guy Kawasaki (click on his name to be on of his 1.43 million Twitter followers) was a guest on Marketing Made Simple TV, interviewed by show Creator and Host Jeff Ogden (i’m @fearlesscomp on Twitter and Guy follows me, so you should too.) and I loved this book.

Guy also has a new book, The Art of Social Media: Power Tips for Power Users which he wrote with Peg Fitzpatrick.  It got a great review on Amazon and I have no t yet read it, but it will be great by those superb authors.

I want to bring Guy’s earlier book review back so current readers can appreciate this great book.

Guy Kawasaki’s book, Enchantment, The Art of Changing Hearts, Minds and Actions, takes the reader on a unique journey - of reconsidering how they have ever created, managed and damaged relationships in their lifetime.

Unlike the many business books I’ve read in the past, Guy’s book focus on the human interactions that make or break a relationship. Frankly, this makes it one of the most important - and unique - books I have read in a long time. I put it up there with Dale Carnegie’s classic - How to Win Friends and Influence People.

He covers every aspect - from meeting a new person for the first time, to enchanting your book, and even to enchanting your employees. Everyone should read this book.

We’re honored to give this book a 5 star review.

If you do not have time to read the book - or not are so inclined, I point you to the great infographic below which summarizes How to Achieve Enchantment..

What do you think? We love your comments and sharing on social networks.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors.

To learn about Jeff, please click on Awards.

Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology. Paul is also our first marketing speaker for the Business Marketing Association of Tampa Bay and he is a dear friend of mine.

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5 thoughts on “My Review of the book, Enchantment, by Guy Kawasaki

  1. I listened to guy to a webinar today about his book Enchantment. It was incredible! I especially liked his take on achieving likability and conducting a premortem assessment before the product launches and try to come up with as many objections and problems prior to the launch. I like Guy’s down to earth approach and simplicity.


    1. Thanks Dave. I agree with you. It is one of the best books on person to person interaction ever written. Thanks for your comment.


  2. Pingback: The Awesome Power of a Smile |
  3. Pingback: How to gain customer trust - Insights from Guy Kawasaki |
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