Jeff Ogden, President of Find New Customers, the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time.
We built a website and went to work making sales calls and trying to crank up the business,
But soon I felt this first company was doomed and I told my partner that I wanted to end it. He had me sign an agreement turning all assets of iOptimize Marketing to him, ¬†I signed it and it was his,
Was I right to pull the plug? ¬†Clearly I was because iOptimize Marketing no longer exists. It is a domain that no one owns according to GoDaddy.
Here is the lesson for you. ¬†If it does‚Äôt feel right and you have doubts about it, you are probably right. ¬†It is going to fail - and it did,
I‚Äôm a nice man, so I wish no bad will toward my former partner. ¬†I‚Äôm just glad I had the good sense to pull the plug on him,
What do you think? Have you ever had a failed business partner? Were you able to get rid of him in time?
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