Thanks to a major fall, I disappeared from Earth for a few months and looked at companies with fresh eyes - like new prospects do. Here are some things I learned:
GEICO - 15 minutes can save you 15% or more (GEICO can save you money)
Papa John’s - Better ingredients. Better Pizza (Papa John pizza’s taste better)
Serv-Pro - Like it never happened (They do great work - and they hired me to keynote their big company conference.)
But smaller companies have nothing. Take for instance, LocalVox, a software firm In NYC, that I know well. What benefit would I get from working with them? With no tagline, a salesperson has to explain it to me. That requires me - the buyer - to have a great deal of patience.
Tons of smaller companies lack taglines. This marketing expert considers this a big mistake.
Here is what I recommend you do:
- Sit down with your leadership team and think why customers buy from you.
- Find a concise, effective statement.
- Use it everywhere - on business cards, answering the phone, on signage, etc.
What do you think? Love to read your comments.
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Lose Weight Easily By Following These Tips
Often, when people start their new weight loss program, they have a llot
of drive to stick with it. As time goes on, iit can sometimes be discouraging iff amazing results do not start showing up immediately.
How is it that certain people can lose the weight and keep it off?
How can I discover the magic needed to make this incredible progress possible?
What is that secret?
First and foremost, you need to figure out what you want
tto accomplish and set mini goals to help you reach
your ultimate weight loss goal. Is there some special occasion that you need to lose weight for?
Do you have a target weight in the back of your mind? Is it
enjergy that you need, orr do you have a medical
condition that requires you to lose weight? These are questions you will
want to ask yourself.
Consider writing a journal to chronicle your weight loss.
Record what you eat and how you fee every day. It’s usually betrter to not actually weigh
yourself every day; at the end of each week, check your weight and write that down too.
By using a weight loss journal, you can can check on our progress.
If you find that you are not sticking to your plan, you can change where you’re going wrong to get back on track.
Hunger can affect the wayy you think, and turn yoou into a monster!
Always keep healthhy snacks with yoou to avoid feeling overly hungry.
Without a healthy and accessible alternative, you could fall
back on fatty convenience foods. Determine your menus ahead
of time, and take brown bag lunches each day. That way, youu
will save money too.
In order too loe weight you should follow a healthy diet along with
exercise. Find a workout you find enjoyable, and perform our workout at 3-4 days each week.
If you are having difficulty exercising consistently, consider what
it is that you like to do, and turn that ito a workout.
Do something physical like hiking or dancing the next time you
get together with friends. If dancing is your passion, consider joining a
ballroom dancing cass which can let try your hand at dances like the foxtrot.
Are you a fan of the great outdoors? Step outside aand go
on a good, long hike.
You shouldn’t bring foods into the house that you won’t be
able to eat. Your family may take some time getting used to this
healthier way of eating, but they will adjust given time.
Make sure your cupboards and fridge aare filled with healthy fod choices your whole family
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It can be prepared a variety of ways and is very nutritious.
Granola is another healthy snack you ccan enjoy while on a
diet.
Support from family, friends or online can be a fantastic way to keep up
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When you feel like giving up, they will be there to cheer you on. Wheen you feel like
kicking bacfk and watching some TV, your workoyt buddy can help you
get moving! That’s what friends aare for.
Today, I went to the beach with my kids. I found a sea shell
and gave it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She put the shell to her ear
and screamed. There was a hermit crab inside and it pinched
her ear. She never wants to go back! LoL I know this
is totally off topic but I had to tell someone!
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