According to Chris Malone, Warmth and Competence is the characteristics of great brands - and people.
We like people and brands that are not only skilled at what they do, but they are friendly and nice as well.
Think of a high end brand like Rolex watches. Great watches, clearly, but you don’t think of them was friendly. Competent but not Warm.
Now think of the American Red Cross. They do great work, and they are willing to help anyone in need. Warm and Competent.
We like to say that Find New Customers is the nicest company in the b2b marketing space. Nice = Warm.
Many others are highly competent, but most all of them are lacking in Warmth, I think. That’s where we win.
That said, there are some who would rather not talk to us. So I share our tongue-in -cheek list for you.
Here are the Top 10 Reasons NOT to Talk to Find New Customers:
10. Who is Find New Customers?
9. You like mean and nasty people
8. You cannot find the phone
7. You offered your salespeople more leads and they said no.
6. You just went on vacation.
5. The boss just lowered your sales quota
4. You just hit the lottery
3. Your rich uncle just died and left you everything
2.You are eight years old and don’t know what a lead is
1.You are tied up, bound and gagged.
What do you think? We love to read your comments and appreciate those who share on social media.
P.S. I’m also hired to deliver a keynote speech on marketing. I’ll tell you about that next week. Stay tuned.