Fearless Competitor is back and better than ever

Posted by Jeff Ogden on February 19, 2014

Jeff Ogden

The award-winning blog of Jeff Ogden of Find New Customers is back and better than ever!

Please visit often for great posts on B2B marketing, demand generation, social media and other fun stuff.

We’ll keep it light and irreverent too.

By the way, I have won a couple of marketing awards:

How to Find New Customers - the Definitive Guide to B2B Demand Generation

Posted by Jeff Ogden on February 18, 2014

“One day they’ll create “The definitive guide to definitive guides.”

That joke was recently shared about Marketo’s propensity to name their content “Definitive Guide to….” They love that naming convention.

However, there’s one document that really deserves to be called a “definitive guide.” In fact, it was originally sponsored by Marketo. (Thank you, Jon Miller!) And that content is called.

How to Find New Customers

It’s 100% free and your information is shared with no one else.

It was edited by a rather well-known sales expert, who was quite the task-master on this great document, so the writing quality is superb!

So visit, register, download it and read it today.

It’s the kind of meaty, thorough guide to B2B demand generation you really need.

Jeff Ogden, the award-winning marketing expert, is founder and President of Find New Customers, the nicest company in B2B marketing today. If you’re looking for B2B lead generation companies, check out Find New Customers.

He’s also the creator and host of the popular online marketing show, Marketing Made Simple TV, where he interviews the smartest business leaders on Earth today.

Hello, I’m your buyer. Do you know me?

Posted by Jeff Ogden on February 17, 2014

I’m your potential customer, or so you think. I’m sorry, but you really don’t know me, do you?

You’re trying to sell my your crap, but I’m not buying. potential buyer

I have zero interest in your offering, unless you can first prove you did your homework on me.

I care zero for your features and benefits, by the way. As David Meerman Scott famously said “No one cares about your products and services, except you.” I simply don’t care.

Let me ask you a few questions - to see if you really did your homework:

What’s the process I use to eliminate choices in my buying process?
Where do I turn for trusted information?
What questions do I need answered at each stage of my buying process in order to buy your product?
What are my top priorities and how do they align with what you’re trying to sell me?
How do I measure success and how can your offering help?
Why might I not buy your offering? Do you know how to overcome my objection?
On what criteria do I make my buying decision?

How did you do? Were you able to answer most of the seven?

If you did not, and few companies actually have the answers to those questions, then they are excellent candidates for a buyer persona initiative.

To learn more, download the free e-book For Compelling Content, Let Buyers Be Your Guide.

What do you think? We love comments and those who are on social media too.

Jeff Ogden, President of the nicest company in B2B marketing today, Find New Customers, was trained in the Buyer Persona Master Class by the Buyer Persona Institute.

There’s a BIG announcement from Marketing Made Simple TV coming soon. Stay tuned! The show keeps getting better and better!