In this show, Chris Malone, co-author of a book entitled The HUMAN Brand: How We Relate to People, Products and Companies shares research on how people, product and companies are instantly measured by two factors:
- Warmth
- Competency
Some amazing lessons in this show for you. And I’m delighted to bring these insights to you to help you improve your business outcomes.
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I’m watching #branding expert @hcmalone on Marketing Made Simple TV. Great show! Tweet this now.
In this show, you will learn stories like Panera Bread and Domino’s and how they used warmth and compassion to win legions of fans. In the Domino’s case, their CEO could have said their new pizza was “new and improved” but he decided that everyone says that. Instead, he went on national TV and apologies for the poor quality of Domino’s pizza, along with a promise to make them much better.
Marketing Made Simple TV is a production of “the nicest company in B2B marketing today” Find New Customers. It is directed and produced by Craig Yaris of Social Ribbit. And it is backed by wonderful sponsors like Avitage, Communication Strategy Group, Social Ribbit and Watchitoo.
Praise for The HUMAN Brand
“The HUMAN Brand is a brilliant synthesis of psychological science and marketing wisdom. Engaging, insightful, and deeply original, an essential book for every business reader.”
Dan Gilbert, bestselling author of Stumbling On Happiness and Edgar Pierce Professor of Psychology at Harvard University
“How do we earn the lasting loyalty of others? Chris & Susan provide some fundamental, yet powerful insights into building relationships that matter. They challenge us to ‘come out from behind the curtain’ and to lead with courage, conviction and heart. Never before has the humanization of brands and leadership been so vital to success.”
Jay Gould, President & Chief Executive Officer, American Standard Brands
“The HUMAN Brand is a must read for those who want a truly evolved understanding of how to earn loyalty and create lasting relationships with customers. It’s a timely look at how modern corporations hold onto customers… and how we drive them away.”
Beth Comstock, Chief Marketing Officer, General Electric (Beth was also a guest on Marketing Made Simple TV)
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Humana People to People generates the task to increase under-developed areas with supplying training to primary
school instructors and tradesmen, helping to promote health and present information about HIV and also to aid in further increasing the places agriculture.
Humana People to People represents numerous various jobs and
goals throughout exhausted regions of nations from around the
world. By way of employing the nearby people along with their governing
administration, they are able to support those people
who are in need of assistance thru their non-profit aid agencies.
China is just one of lots of countries the non-profit group comes to face the demanding concerns that they deal with today.
The Humana People to People Action works with The
Federation for Organizations in the Yunnan area in China.
The project started in 2005 and carries on throughout today.
The Humana People to People Collaboration Work Office of the Yunnan Province features to grow finances
in an effort to implement different jobs in the province in poor places.
A number of tasks which Humana People to People strives to take to the current region of China involve
vocational training centers in which they’re able to greater their instruction, fixing them to get work,
giving information about infected illnesses and many more.
Humana People to People first started executing their developments
in China during 2007. One of the primary projects which was undertaken was the Malaria plan that planned to deliver important tips and treatment about the condition to locale individuals.
A Group Capacity Growth and Child Aid work was subsequently started in Zhenkang.
A great 13 activities were started out in 2010 for
some from the largest poor areas of the county.
Beyond just the Yunnan Province, activities were started in the Sichuan Area, Chongqing Area and Guangdong Area.
Presently, some developments that Humana has adopted within China includes attention in rural locations, earlier
child instruction that is made to provide Chinese children a
lead on their road to accomplishment, establishing safer paths for Humana toddler children,
providing quick HIV testing, launching farmer organizations and raising funds via charity
occasions for example the Comedy Pub China Nonprofit Demonstrate.
Now, there are 11 projects remaining completed around 3 areas in China along with a lot more than 128 towns.
Together with 280 cumulate recipients, People to People delivers wish and also a greater tomorrow
to these poverty-stricken countryside areas.
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Humana People to People is a charity and an international movement that was established to provide
development aid for those living in poverty.
As an organization, they have done some incredible work in helping
others gain self-sufficiency and have a
pathway to economic independence.
In Estonia, Humana People to People runs a sorting factory and 15 shops to provide clothing to impoverished people throughout Sub-Saharan Africa.
The sorting factory and shops helps provide work to local people in Estonia.
Also, Humana People to People provides a variety of global
educational programs in Estonia that teach schoolchildren about the lives of people in Asia and Africa.
Humana People to People is well-known for it’s work in Africa, as well as making people in Estonia feel involved in the globally connected
world. People in the Baltic region have been somewhat isolated from global humanitarian efforts, so Humana People to People is bringing them in and giving them a sense of global connectedness.
Humana People to People and their Jobs Within China
Humana People to People generates their task
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The Humana People to People Movement works together with The Federation for Corporations from the Yunnan area of China.
The job first began during 2005 and keeps over currently.
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