Changes in B2B Marketing - My interview of Paul Dunay, CMO of Networked Insights


Join guest host Jeff Ogden of Find New Customers with special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss:

  • Recent changes in B2B marketing
  • Influencer strategies and why they’re important 
  • Facebook’s IPO and what it means for marketers
  • New social media tools for B2B marketers
  • Social data and what it means to B2B marketers

Join Jeff and Paul as they discuss how Paul has made the shift from working within a large company doing B2B marketing, to thriving in a start up environment where he’s focusing on social, amongst other things. Paul delves into the development of an influencer strategy and what that means. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers. Paul ends with an introduction of various new social media tools for B2B marketers, as well as the explosion of social data and what that all means.

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter.

Check out the new SCORE Demand Generation Program from Find New Customers too.

MadMarketing TV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit to learn more.

Also note that the host of Mad Marketing TV, Jeff Ogden, is launching a new show next month, Marketing Made Simple TV. Watch for it.

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