Sunday Learning | Why Comp Plans Don’t Work


Almost all executives believe that compensation plans work - pay more for better performance. There’s a flaw however. It doesn’t work.

Dan Pink, New York Times best-selling author debunks some standard ideas on motivation. But instead, ideas like Self-Direction and Autonomy work. People look for Purpose.  Treat people like people and not like horses (carrots and sticks work for horses, but not people.)

Every executive who sets compensation ought to watch this.

This video also matches the research done by Delivering Happiness. The CEO of Delivering Happiness is an upcoming guest on Mad Marketing TV.

Jeff Ogden is the President of Find New Customers and the host of Mad Marketing TV. But on weekends, he is a husband and father as well as an avid, but lousy, basketball player.

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