Bitch and complain – or pick up the phone?

An incident happened recently and I see a great lesson in it that I want to share with you.

Bitch and complain – or pick up the phone?

Despite the awards I have won as President of Find New Customers, such as a Top 50 Most Influential in Sales Lead Management and Top 25 Sales and Marketing Inflencers for 2012, a couple of well-known people bad-mouth me. Severely.

No big deal. As Celebrity CMO Jeffrey Hayzlett (who was a guest on Mad Marketing TV) told me “Don’t pay attention to the nay-sayers. Just prove them wrong with your success.” Amen, Jeffrey.

Someone else was upset with me, but instead of bad-mouthing me, he called.

How I Upset Him

We recently redid this blog for 2012 – a top to bottom total redesign. As the Fearless Competitor, we decided that the best image of fearless would be the King of Beasts. So I had a new logo made with a stylized lion head. (Find New Customers logo below)

One day my phone rang. It was the sales expert, Robert Terson. He was upset that I was using the lion symbol, as it’s his brand symbol for both his website (sellingfearlessly.com) and upcoming book “Selling Fearlessly.” (see lion head below).

I had seen his book and his profile picture, but it never crossed my mind when we considered the change. It was a simple oversight on my part. Bob and I had a nice chat, he explained his concerns, and I agreed to come up with a new symbol. I asked my graphics designer to come up with a new image. You can now see that the lion is gone.

The difference between Bob and the women that bad-mouth me struck me. When something happened that caused concern, those women bad-mouth me, but Bob called me.

It’s basic human nature. Some get mad and bitch.  A few (like Robert Terson) pick up the phone, talk to the “offender” and solve the problem. The latter works a hell of a lot better.

The moral: If you have an issue with someone, don’t just complain. Instead, pick up the phone and call them. Thanks for picking up the phone, Robert.

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