Content Marketing is the Fuel of Marketing Automation – Advice from Experts

January 24, 2012 4 Comments
Buffer

Let’s say you use a marketing automation product like Marketo, Eloqua, Silverpop, Act-On, or Pardot.  You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution.  And you need to map that content to titles, industry, products, buying stage and more. The result: Those software package have a massive appetite for great customer-focused content.

For most companies, it’s overwhelming. They feel it’s too much. But as the host of Mad Marketing TV, I’ve talked to some of the top content marketing experts in the USA, and you can too. Watch these two Mad Marketing TV episodes.

Joe Pulizzi

Content Marketing with Joe Pulizzi of the Content Marketing Institute

Think Like a Publisher with Jim Burns of Avitage

Jim Burns

Jim Burns

 

What do you think? We love comments and those who share Find New Customers content on social media.

Filed Under: Marketing Tagged With: , , , ,
  • http://www.findnewcustomers.com Jeff Ogden

    Great post with two superb expert interviews. Hope lots see it.

  • Pingback: DAM It All: Automating Content Marketing | Capture

  • http://twitter.com/StevenForth Steven Forth

    Now that we use marketing automation I simply cannot imagine running a company without it. In my next startup I will invest in marketing automation before CRM.

    • http://www.findnewcustomers.com Jeff Ogden

      Thanks Steven. More and more companies need to come to the same realization that you have. I agree.

Switch to our mobile site