At Find New Customers, we reserve Sundays for learning. Our goal is to empower YOU to come away with new insights and ideas – in just 20 minutes or less.
Hot News: My Alma Mater, the University of Notre Dame, upset #1 Syracuse last evening. One happy ND grad here.
This 18 minute video shares a simple idea: Think of three concentric circles.
- In the smallest circle – Why?
- In the larger circle – How?
- In the largest circle – What?
Every business can apply these ideas. What does your company do? That’s falling off a log.
How does your company do what it does? That might be a tad bit harder, but not that bad.
Why does your company do what it does? That is really hard to answer, but Why? inspires.
At Find New Customers, we’re improving the lot of salespeople everywhere. That’s why our company exists.

Pingback: Best of B2B Marketing Zone for January 22, 2012 « Sales and Marketing Jobs