My Review of the book Running the Gauntlet by Jeffrey Hayzlett

4 1/2 out of 5 stars  (Based on a review of a reviewer copy of the book.)

Running the Gauntlet, released today, is the new book by Jeffrey Hayzlett, “CMO Celebrity” Running the Gauntletbest-selling author, keynote speaker, change agent and part-time cowboy. (Jeffrey is also a guest on Mad Marketing TV, where he’s interviewed by yours truly.)

This book is explores the ideas of becoming a Change Agent in your business - walking you though each aspect of this difficult and messy endeavor - which Jeffrey terms “Running the Gauntlet.” As we enter 2012, and emerge from an economic slump, business leaders need to truly embrace change.

The book not only covers change. It also introduces some innovative print ideas:

  • Chapters are short and quick to read
  • Each chapter begins with a Snaptag which you can scan with a smartphone to let Jeffrey introduce the chapter.
  • Jeffrey invites the reader to connect with him throughout the book.
The book also uses Snaptags rather than QR codes. Snaptags are a simple image inside a circle. I saw a marketing study recently that most Americans have no idea what a QR code is. So the simplicity of SnapTags is appealing.
This book discusses all types of things important to effecting change, such as:
  • Don’t take yourself too seriously. “No one is going to die.” (One of his favorite sayings.)
  • Ask the right questions
  • Don’t let fear stop you
  • Understand your “Conditions of Satisfaction.”
  • Encourage mistakes
  • It’s hard and messy, but worth it.
  • Don’t worry about the nay-sayers.

And much more. In addition, Jeffrey invites readers to Run the Gauntlet with him on Facebook, Linkedin and Twitter. I like the way he goes beyond print to invite the reader to share.

I’m honored to have Jeffrey as my guest on Mad Marketing TV.

About our rating system:

We’re tough. An excellent book gets 4 stars. An excellent book that offers something unique and different gets 4 1/2 stars. Only a ground-breaking book gets 5 stars. There was only one 5 star book in all of 2011 —  Enchantment by Guy Kawasaki.

About the reviewer:

Jeff Ogden, the Fearless Competitor, is the Founder and President of Find New Customers. He’s also the host of Mad Marketing TV, the weekly B2B marketing show - in which he interviews top marketing experts to bring practical and pragmatic information to businesses everywhere.


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