Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Why? Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don’t you click this link to cast your…
Find New Customers Fan of the Month - Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island. He can…
The top 50 in sales lead management: Who do you pick to be on the list?
Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Why? Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don’t you click…
3 Marketing Ideas from a great marketing company - Kinaxis
B2B Demand Generation | Learning from the best What can you learn from the savviest marketing companies on Earth? Kinaxis is a supply chain software company in Ottawa, Canada that competes against much larger rivals with very deep pockets. With that kind of challenge, how are they faring? Quite well. Thank you. I spoke with…
Find New Customers Fan of the Month - Arthur Germain
B2B Lead Generation | Find New Customers Fan of the Month Each month we recognize a special fan of Find New Customers. This month our fan of the month is none other than Arthur Germain of the Communication Strategy Group. Arthur is an expert in company messaging and is based on Long Island. He can…
Aligning Sales and Marketing - Why It’s Not Working and What to Do About It
B2B Demand Generation | Aligning Sales and Marketing - the Importance of Elephants Each day I hear the drumbeat…Align sales and marketing for revenue results. One problem: The message is wrong and is not working. Marketing and Sales are as far apart as ever in most firms. At one of Find New Customers clients the marketing…
Thought Leadership Interview #8 - Brian Kardon, CMO of Eloqua
B2B Demand Generation | An Interview with the CMO of Eloqua I’m pleased to bring back a series of interviews with thought leaders in B2B Sales and Marketing from earlier this year. We interviewed a great marketing expert, Brian Kardon, Chief Marketing Officer of Eloqua. CSO Insights recently found that quota achievement was at its…
The top 50 in sales lead management: Who do you pick to be on the list?
Don’t miss your opportunity to vote for your top three candidates to be among the “50 most influential people in sales lead management” in 2011. Why? Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Wednesday, November 30th. Both members and non-members can vote. So why don’t you click this link to cast your…
Lies, Damned Lies, and Statistics
Don’t believe everything that companies tell you. Very impressive email, HubSpot. You obviously worked hard on it. One small problem – it’s not true. Those numbers are fabricated. Someone outed you in post entitled Lead Generation : How Some Marketing Software Firms Stretch the Truth. Laura Ramos, formerly with Forrester Research and now with Xerox…
How Much Is Too Much?
B2B Demand Generation | Guest Post by Henry Fitzerald As customers, we hate logging into our email and seeing that we’ve received 19 messages in the past three days from Preston’s Dry Cleaners. That’s just not acceptable. But, on the other hand, sometimes we’re looking for info or coupons from our favorite brands and realize…
