This fun and exciting show on B2B marketing is hosted by Jeff Ogden, the Fearless Competitor of Find New Customers and he interviews top marketing experts on video.
The show is sponsored by Act-On Software.
Our goal is to share simple and practical marketing ideas from top minds - news you can use. You’ll find the show on YouTube and http://www.madmarketing.tv.
Stay tuned for more information.
One week from today is the launch of the new B2B marketing show Mad Marketing TV,with your host @fearlesscomp, the Fearless Competitor and
President of Find New Customers.
Jeff Ogden, the Fearless Competitor
We interview great guests who share simple and pragmatic ideas to help you improve revenue results. Some of our guest include:
You’ll find the show on YouTube and http://www.madmarketing.tv.
We wish to thank key supporters of the show:
The show sponsor (making the show possible):
Act-On Software
Other Show Supporters
BLASTmedia
Avitage
Watchitoo
We hope you’ll check out the show next week!
If you ask a business executive how good his or her company is in B2B lead generation,
almost all will say “We’re experts at it.” But a big of digging reveals the truth that belies this statement.
The simple fact is that most are really bad at it. Check out the damning stats below.
Jen Doyle, MarketingSherpa Senior Research Manager and Lead Author of the 2012 B2B Marketing Benchmark Report, revealed that 1,745 marketing organizations are reporting remarkable declines in marketing effectiveness in 2011. But their other responses point to what’s causing this.
• 68 percent have not identified their sales and marketing funnels, no less optimized them.
• 61 percent send leads directly to sales.
• 79 percent don’t score leads.
• 65 percent don’t nurture leads.
Want to quickly assess your company’s approach? Take the Inflextion-Point B2B Sales and Marketing Health Check.
What do you think? We love comments and people who share. We also invite you to subscribe to this blog or sign up on your Kindle.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.
Great insights on how best to use social media for maximum effectiveness in b2b demand generation from Dan at Hubspot. Thanks, Dan!
It’s important to know when the highest percentage of your audience is eavesdropping on your social networks—so that when you share content you’ll get maximum exposure.
Use the following data to learn when your audience is most likely to tune in.
http://blog.kissmetrics.com/wp-content/uploads/2011/06/science-of-social-timing-part-1.pdf
Data courtesy of Dan Zarrella (@danzarrella) and HubSpot.
What do you think? We love comments and people who share. We also invite you to subscribe to this blog or sign up on your Kindle.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.
