B2B demand generation | Engage more than one sense for best marketing results
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For marketing content, you need to engage more than one sense for best results.
A beautifully graphic white paper engages sight.
A podcast engages hearing.
But a YouTube video engages both hearing and sight.
This is why online video is growing quickly.
Unfortunately a slide presentation without a narrator does not engage hearing. I believe this strips the presentation of its soul.
Most presentations on Slideshare are silent. Why? Slideshare lets one add a YouTube video or audio track.
I find silent Slideshares very annoying.
Contrasting Silent vs. Sound
I have enormous respect for Charlene Li of the Altimeter Group who created this Slideshare presentation:
Her slides are beautiful and well-organized. She did a fabulous job creating them. One problem, Charlene - they’re BORING. Without sound, they simple do not hold my attention.
Contrast a Slideshare with sound, like The Power of B2B Lead Nurturing (from Find New Customers.)
Now we engage sight AND hearing. Which do you like better? Complete the poll and we’ll share the results.
What do you think?
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.