B2B Lead Generation | Uncovering the root cause of sales lead problems

Let’s assume you’re a fairly decent golfer. You consistently shoot in the 90s, but you are Golf competitive and you want to improve. What do you do?

Buy a new set of golf clubs?
Try to play more rounds?
Spend more time at the driving range or on the putting green?
Buy a DVD set by Jack Nicklaus?
Work with a golf pro?

Of all those options, only one gets to the root cause of your golf challenges - hiring a pro. Only a golf pro can watch and diagnose what you are doing wrong and fix those problems.

By the same token, the Lead Generation Assessment Service is like working with a golf pro. We ask the questions and review what you have been doing to uncover the root causes of your B2B demand generation challenges. Weak buyer personas. Flimsy value propositions. Boring content. There can be many reasons.

So instead of guessing and buying software (new clubs) or other actions, first bring in the professionals from Find New Customers to help you dig and uncover the root causes with the Lead Generation Assessment Service.

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Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

B2B Demand Generation | Content Marketing does not stop at deal handoff

Shifting Sales Environment Creating New Role For Enablement Solutions

This article, featuring our good friend, Jim Burns, CEO of Avitage, rightly points out that content is needed at every stage of the buying process, including after deal hand-off.

Salespeople need sales enablement tools. Image a buyer questioning the resource needed to implement a software product. The salesperson pulls out her iPad and shows a video or vignette of a customer describing that concern and his personal experience with it.

If a picture is worth a thousand words, then a video clip is worth millions.

What do you think? We love comments and those who share.