Online Sales Leads Seen Needing Improvement


B2B demand generation | The need for leads

Check out this from MarketingCharts

94% say generating new leads needs help.

demandbase-site-improvement-sep-2011.JPGWhen asked to rate how much (or if at all) five key areas of their company site need improvement, respondents were most likely generating new sales leads needed some level of improvement (94%). This was followed by building a sense of community amongst customers (92%), providing relevant product information (89%), tracking and reporting on unregistered/anonymous users (87%), and tracking and reporting on current/registered users (81%).

Although tracking/reporting on unregistered/anonymous users had a comparatively lower percentage of respondents saying it needed improvement, it had the highest rate of respondents indicating “strong” improvement is needed (18%).

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

2012 Revenue - Making It Happen vs. Hoping It Happens


B2B Lead Generation | Ensuring You Make Your Number in 2012

The folks from CSO Insights and 3FORWARD did a webinar by this title recently. The key lesson was that, for 2012 planning, what you do today is critical. The investments you make today pay dividends next year.

Jim Dickie

Jim Dickie, CSO Insights

Here are some of their conclusions:

  • Sales quotas keep going up and up - faster than ever. (For instance, over 9 out of 10 companies raised quotas in 2011.)
  • We cannot count on an improving economy to save us (or to provide jobs for salespeople or sales leaders who are dismissed because they failed to make quota.)
  • Product advantages are no longer adequate. (Face facts, you’ve just been commoditized.)

Their key point is that decisions you make today in your business will impact how well you’re able to make quota in 2012.

CSO Insights advised business leaders to ask three key questions:

  1. Is our revenue target valid?
    (What are quotas based on - Last year plus X or analysis of the market? Is quota made up or based on realistic numbers?)
  2. Do we know who our best prospects are?
    (The more focused we are, the more success we become. Segmentation is critical.)
  3. Is our lead management optimized?
    (Buyer personas, Content marketing, SEO, lead nurturing, lead scoring, metrics, sales enablement.)

The keys I believe you need to focus on for the balance of the year include:

  • Tightly targeting your market
  • Formalizing your lead generation progression
  • Fixing the responsibility for lead generation (in marketing, not sales)
  • Automating lead generation with marketing automation software like Eloqua, Marketo, Silverpop or Act-On Software.
  • Using both outbound and inbound approaches. (Not only share content and do organic search, but call target companies and invite them to visit your content too.)

Focusing on those few imperatives as the year wins down is one of the most important things business leaders can do today.

Find New Customers can help. Services like our Lead Generation Assessment Service as well as Lead Generation and Scoring Service are exactly what companies need today.

What do you think? We love comments and those who share.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

Top Selling Mistakes According to Buyers (must-watch video)


Do you ever wonder why some of the most innovative businesses in the world FAIL while other mediocre ones succeed?

Think about it for a moment.

Some attribute success to luck or timing. Others think that success depends on who you know or how well connected you are.

But the fact of the matter is business success comes down to one thing: Sales. The reason so many great businesses fail is because they simply never learned how to sell. While others, which may have inferior products and services, do know how to sell and that makes all the difference.

That’s why I’m so excited that Mike Schultz, president of RAIN Group, publisher of RainToday.com, and bestselling author of Rainmaking Conversations has just released a new free video series specifically for entrepreneurs and sellers in entrepreneurships teaching you everything you need to know to succeed in sales and grow your business.

If you’re looking to bring in more revenue, win more deals, and succeed with your business – this video series is a must-watch.

Watch the first video now.

Mike will provide you with useful and actionable tips to help you sell more immediately. Specifically, you’ll learn:

  • The most common sales mistakes entrepreneurs and those selling in an entrepreneurial environment make and how to avoid them
  • The unique challenges of selling in an entrepreneurship and how you can overcome them
  • A step-by-step guide on how to communicate your value
  • How to lead masterful sales conversations that result in new business
  • The simple formula to make millions of dollars in sales

This stuff doesn’t exist anywhere else. And the first video is available for you right now.

Click here watch the first free video in the Entrepreneurial Selling series. You won’t be disappointed.

The video series is for sellers challenged by a limited track record or for anyone selling against larger, branded competitors. Whether you’re an entrepreneur who’s never been formally trained in sales, new to selling in an entrepreneurial environment, or you’re a seasoned sales professional, you’ll find value in these free videos. I know I sure did.

So go sign up to receive the video series, watch the videos, and apply the tips to your selling efforts. If you put into practice only a few of the ideas in these videos, I’m confident you’ll see boosts in your sales and business success.

Here’s to your selling success,

P.S. For those of you who do sign up to watch the series, be sure to pay close attention to video 3 where Mike will teach you how to lead masterful sales conversations. It will change your sales results immediately.

P.P.S. Don’t wait. Sign up to receive this free video series now and get immediate access to video 1.

Full disclosure: This email contains affiliate links and we may receive compensation for anyone that signs up. But we wouldn’t promote anything that we didn’t think was quality and well worth your time to check out.

What do you think? We love comments and those who share.

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.