B2B demand generation | Making things right (fits with Core Values posted earlier today)
Some time ago, I shared a blog post about the most miserable experience of my life - working for a large
business intelligence software for that did not care one bit for customer satisfaction. (The All-Time Worst Experience of My Career.)
In our classic “Worst to First” story, we finished dead last in a proof of concept yet won the deal.
But my employer at the time screwed up the account so badly by using a junior team that the man hired to oversee it (and who overruled IT to go with me) was fired.
I was ashamed and humiliated. The Vice President who put his faith in me - fired - because my employer prohibited me from helping him. (I lined up the top tech in the company to fly in to assist only to be told “It’s not your problem. Go sell something else.”)
Years passed. One, two, three - ten - I lost touch with this man. Recently, I tracked him down on Linkedin by searching for his name - he’s now working for The SAS Institute.
I connected to him on Linkedin and even wrote a recommendation for him. Once we were reconnected, I finally apologized profusely on behalf the idiots I worked for in 2001. He really appreciated it and thanked me for the support.
I cannot begin to tell you how much it meant to me to finally apologize to the man who was victimized by my employer.
What do you think? Have you ever tried to rectify a situation many years after it happened?
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.
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Jeff Ogden