We’re passionate about the need to differentiate your offerings. This is an important topic for B2B companies, as buyers see them as all alike. In fact, when I was the special guest on HubspotTV last Fall, I was asked for my marketing take-away of the week. I said “Think Different.“
Seth was a keynote speaker at the Aprimo Marketing Summit. I hosted of the B2B track there.
In fact, I’ve been invited to write an article on standing out (differentiation) for SandHill.com.
Jeff Ogden (@fearlesscomp) is the President of the B2B lead generation consultancy Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the way they attract, engage and win new customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.
