B2B Lead Generation | 6 Tips for Blogging Success

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Check out these mind-blowing statistics on this blog:

• 1,085 Posts
• Over 63,000 viewers to date
• In nationwide syndication
• Publishes on the Kindle
• Publishes 7 days a week and mostly twice on weekdays (but not on holidays)

Those stats are for this extremely popular blog, Fearless Competitor dot net.

Then the question invariably comes up. “We struggle to post once a week. How many writers do you have for Fearless Competitor?” - most expect 8 or more.

The answer is One. One man. The Fearless Competitor!

The next comment is something we hear frequently.

How the Hell does one person create so many great posts? I struggle to post once a week! How do you do it?

(In fact, Mike Volpe, Chief Marketing Officer at Hubspot said to me “Jeff, at Hubspot we have many writers for our blog and it publishes frequently. But you are almost as prolific and you’re just one person. I have no idea how you do it.”

When you can stump Mike Volpe, you’re doing something right. And Mike invited me to appear on HubspotTV, now called Marketing Update.)

In this post, I’ll share 6 tips on how YOU can learn to be a VERY prolific blogger too. And for each tip, we share an example post from Fearless Competitor, so you can see how it is done.

1. Create one or more weekly events, shows, etc.
   Create a regular weekly show - same day, same time each week. Keep doing it.
   We created the B2B marketing show “Laugh and Learn with Find New Customers“. It runs every Friday at 11am ET.
   If you post 5 times a week, you’re 20% done.
2. Find inspiration in everything
   Read a great article or find a great TV show? Read an interesting blog article? Is there a lesson in it? Then write about your thoughts.
   Check out 5 Lessons a B2B Marketer Can Learn from “Breaking Bad.”
3. Report on the news
   What’s happening in your industry? (Act-On Software buys MarketBridge; Eloqua files to go public.) Something else happening? Share what you think about the news. Check out “The Life Lesson from Plaxico Burress“
4. Invite guest posts
   Have top experts in your industry? Contact them and invite them to write guest posts for you.
   Check out “Developing an Integrated Content Marketing Strategy That Works” by Joe Pulizzi, co-author of Get Content, Get Customers.
5. Re-energize old posts
   A very cool feature of WordPress.com is the ability to copy posts. Find a really good post you wrote in 2009 and copy it. Then edit it and freshen it up. Bingo. Brand new post!  Check out “How to Gain Customer Trust - Insights by Guy Kawasaki” - which I published a couple of times.
6. Use Slideshare.
   Take a presentation you did, upload it to Slideshare and record an audio track for it. Then match your audio up in Slideshare. (Contact me if you don’t know how to do this.)
   Slideshare has a very cool embed feature, so the viewer can see your slideshare right in the blog post. Check out “The Power of B2B Lead Nurturing.” for a great example of embedding a presentation in a blog article.

We also suggest you use your keywords (Like lead generation company) and use them in your blog posts. (Google loves frequently updated blogs.) so it really helps with Search Engine Optimization (SEO).  And Hubspot found an active blog gives a company 57% more leads.

We hope you found these tips helpful. What do you think? We love your comments and sharing. Good luck with your blog.