B2B Lead Generation | Content Curation

One of our favorite bloggers is Jay Baer of Convince and Convert. He recently had a great guest post from Neicole Crepeau, I wish to share the gist of this post with our readers this

Saturday. You can read the full post here. Neicole’s post covered content curation. We are huge believers in the importance of content marketing, so this post is apropos’. And we could not agree more with the idea of long term thinking in content.

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Content curation is the art and science of finding and sharing quality content on a specific topic. Curation helps you build an audience. You then have a larger group of people with whom to share your own content, and who can spread the word.

Many among the Twitterati have built their followings in large part through content curation. Jason Falls of Social Media Explorer publicly states his Twitter strategy is “find good shit and share it.” Talk about a commitment to content sharing!

With the endlessly flowing Twitter stream, you have to tweet at least semi-frequently to maximize visibility. Many content curators tweet eight or even 10 times daily. Content sharing is today’s preferred method of content curation. And it works. 25% of tweets contain links, but 56% of retweets contain links . Hmmm.

Content Curation is a Long and Winding Road

Other than the time commitment, the task of content curation is relatively simple. Recognize, however, that content curation is a long-term social media strategy. You don’t become a reliable and trusted source for content sharing ov ernight, or even in a few weeks. And it doesn’t work for everyone. Here are 5 factors to doing content curation successfully:

1. Identify Your Audience
Know to whom you are talking is the most important first step in EVERY marketing program.

2. Focus Your Content Sharing

The point here is to focus on a few small number of things that appeal to your audience. You want to create a clear image in people’s minds, so be consistent.

3. Curate Content That is of Impeccable Quality

People have to grow to trust you. Consistent quality earns trust (Think Apple)

4. Curate Consistently

Do it all the time and at the same level. This is essential.

5. Brand Yourself, not Your Company

People like to deal with people, not companies.

You’ll have to visit the original post to read the full article but you get the main points here.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.