Webinars as content marketing events

Posted by Jeff Ogden on August 18, 2011

Act-On Software has new content. Yesterday 11am PT, (exactly 24 hours ago) they hosted a webinar entitled Stop Marketing in the Dark. Featured speaker was Jeff Ogden of Find New Customers and author of this blog.

Today, they have a recorded event they can promote and use for months to come.

Do you use webinars to create content? Do you need a great presenter on B2B marketing topics? If so, talk to Find New Customers.

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Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.

The New Marketing Income Statement

Posted by Jeff Ogden on August 18, 2011

B2B Marketing | All Employees are Marketers

The book All Employees are Marketers by Richard Parkes shares some interesting ideas in this brief marketing book. (50 pages)

The author, Richard Parkes, a Brit, also shares his thoughts about marketing today. “(Marketing today) is about everybody in your company being in tune and congruent with the promise and marketing message that brought the new customers to you in the first place, and giving them more and more reasons to repeat buy from you and recommend you.” Well said, Richard.

This new concept in marketing is shared by rethinking a company measure - the income statement.

A typical income statement takes revenue (purchases) and subtracts expenses. While it has value, it sheds no light on the long term health of the business.

Business value, as per the author is:

BUY + BUY AGAIN + TELL YOUR FRIENDS

If you really think about it, a repeat customer is worth a LOT more than a one time customer. And a “sneezer” that tells all of her friends is priceless. So it is a lot more than revenue, but potential future revenue.

What do you think? Do you think the financial income statement does a poor job of forecasting business health? We love comments.

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“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.