B2B Demand Generation | The Power of Article Marketing

Reviewing Google Webmaster for Find New Customers, I see that we now have 246,843 inbound links to our website.Almost 1/4 million inbound links is impressive for a small company especially. According to Google Analytics, the #1 source of traffic for Find New Customers is organic search.

Inbound links are historically the most important element in getting ranked for your keywords. This article on the Role of Inbound Links explains it well. Problem is, it’s really hard work.

If you were to ask people to link to you, getting a 1/4 million inbound links would take years. But we did it in about 18 months.

How did we do it so quickly? Rather than begging for links, we use a different approach. We use article marketing.

Of all those links, over 95% came from a single site, www.evancarmichael.com. That is the site where we post our articles. I am now a Platinum author there.

Why did we choose that site? We used Wordtrackers LinkBuilder tool and it kept popping up as a highly regarded site. Site credibility is a major factor in rank.

Do you write a blog? If so, also post your articles to an article site like Evan Carmichael. You’ll quickly improve your search ranking. But keep in mind that there is no magic. You have to keep doing it several times a week for months and months to see results.

What do you think? Have you tried article marketing? How has it worked for you?

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers Find New Customers helps companies dramatically improve revenue results by changing the way they attract and earn trust with prospective customers. To contact Find New Customers, please call (516) 495-9350 or send an email to sales at findnewcustomers.com.

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

B2B demand generation | The answer is no, nein, nada.

Early in 2010, I worked in marketing for a small Florida CRM company called Aplicor. After

just 30 days, the CEO at the time dismissed me without warning - no reason given. I had never received one negative comment….

In addition, they refused to return the domains I had sold them at bargain basement prices. They turned these domains into Black Hat SEO sites - stuffing them with keywords..

To make matters worse, they re-purposed my domains - rendering my websites and email defunct. They even set it up so any calls or emails from me were blocked. I found this humiliating.

Aplicor has a new CEO and new marketing head. Interestingly, the new CEO told me every flaw I had seen was true. Recently both of them have reached out to me via Linkedin. (Maybe they finally realized what they once had and lost.)

The answer is NO! I do not wish to connect. You made this bed and now you have to lie in it.

I have no respect whatsoever for Aplicor.

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. Find New Customers helps companies dramatically improve revenue results by transforming the ways they attract and earn the trust of prospective customers. Contact Find New Customers by calling (516) 495-9350 or sending an email to sales at findnewcustomers.com.

“If more companies listened to (Find New Customers) a lot more would be sold.” Dan McDade, Pointclear.