The Future of Demand Generation


The Future of Demand Generation

Great discussion on the realities of B2B demand generation today. via this roundtable at Focus.com.

We know all these speakers well, except for Jason. Loved the comments about the importance of content and process - no value from marketing automation if you don’t have your own house in order.

Find New Customers is also a partner with Demandgen. Click the link above to visit it on Focus.com.

Event Speakers

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Jason Hekl

Principal, Demand A Lot Marketing
An advocate for DIY marketers, and an early adopter of marketing automation technologies, with a wealth of “hands on” experience with several of the leading tools.
Thor Johnson

CMO & CEO, Team Thor Marketing
Thor Johnson leads Team Thor Marketing, a US-based marketing consulting agency providing strategic planning and implementation guidance to automate demand generation and drive sales force performance.
David Lewis

CEO, DemandGen International, Inc.
David Lewis is an early pioneer in Internet marketing, marketing automation, and CRM systems with over 22 years experience marketing and selling technology solutions through direct sales channels, on

Moderator

Steve Gershik
Chief Marketer, 28Marketing

Read my blog on Kindle

Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers and is considered by many to be one of the top experts in Lead Nurturing. He’s appeared on radio shows to discuss lead nurturing and scoring and wrote 7 Keys to Successful Lead Nurturing.
To learn about Jeff, please click Who is the Fearless Competitor?

Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.

“Find New Customers can certainly help your business dramatically improve the flow of sales-ready leads to salespeople.” Paul Dunay, Buzz Marketing for Technology.

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