Now that link-building, the backbone of the search marketing industry is gone, what will happen? (Time to fire your search marketing company, I think.) Three things work today. In order of importance:
- Videos
- Images
- Blog
Seems the blog is no longer a nice to have. Thank God Fearless Competitor is so popular!
Jeff Ogden (@fearlesscomp) is President of the B2B lead generation consultancy, Find New Customers. He has continually adapted and learned as the years passed by, becoming an expert in social media, demand generation and content marketing.
To learn about Jeff, please click Who is the Fearless Competitor?
Find New Customers helps companies (with between 150 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
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Jeff Ogden